Engagement Executive - Internationally owned wine estate - Stellenbosch

APPOINTMENT REQUIRMENTS

• 2 - 3 years’ experience as an Engagement Executive or similar
• Degree in Marketing, English, Journalism or relevant field
• Portfolio of published articles
• Familiarity with SEO
• Hands-on experience with Content Management Systems (e.g., WordPress)
• Computer literate with competence in Microsoft Office
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Excellent organization and time management skills
• Fluent in English
• Excellent people skills
• Attention to detail
• Must be well-presented
• Enthusiastic personality
• Ability to work under pressure

KPA’S

1. Content creation & copy editing

• Writing, reviewing, editing & updating all marketing content of the Estate;
• Assisting the creative team with the design of promotional material.

2. Social Media

• Prepare well-structured drafts using digital publishing platforms;
• Schedule content in line with global engagement strategies;
• Conduct keyword research and use SEO guidelines to optimize content;
• Using social media to engage consumers, respond to questions or complaints and to promote company initiatives;
• Monitoring social media and company website metrics;
• Coordinate with marketing and design teams to illustrate articles;
• Measure web traffic to content (e.g., conversion and bounce rates);
• Develop creative and engaging social media content;
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, Tripadvisor and YouTube, adapting content to suit different channels;
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic;
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms;
• Develop, launch and manage campaigns that promote the estate and brand;
• Form key relationships with agreed influencers across the social media platforms;
• Undertake audience research;
• Manage & facilitate social media communities by responding to social media posts and developing discussions;
• Monitor, track, analyze & report on performance on social media platforms using tools such as Google Analytics and Facebook insights;
• Research & evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity;

3. Administrative Support

• Update & organize all Marketing Drives & Folders on Dropbox;
• Responsible for management of the e-mail database & growth;
• Responsible for office management (ensuring all items required are in stock etc.)
• Manage collateral and ensuring stock are available at all times;
• Coordinate events and functions for the marketing team.

APPOINTMENT REQUIRMENTS

• 2 - 3 years’ experience as an Engagement Executive or similar
• Degree in Marketing, English, Journalism or relevant field
• Portfolio of published articles
• Familiarity with SEO
• Hands-on experience with Content Management Systems (e.g., WordPress)
• Computer literate with competence in Microsoft Office
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Excellent organization and time management skills
• Strong writing and copy-editing abilities
• Fluent in English
• Excellent people skills
• Attention to detail
• Excellent interpersonal- & communication skills
• Attentive
• Must be well-presented
• Enthusiastic personality
• Ability to work under pressure