Marketing Coordinator - Internationally owned wine estate - Stellenbosch

Thursday, 23 June, 2022
anonymous    
Stellenbosch  
My client is looking for a Marketing Coordinator (including social media and other content) to join their marketing team to write, communicate, and publish various types of content for the entire estate across a variety of platforms.

APPOINTMENT REQUIREMENTS

  • 2 - 3 years’ experience as a Marketing Coordinator or similar
  • Degree in Marketing, English, Journalism or relevant field
  • Portfolio of published articles
  • Familiarity with SEO
  • Hands-on experience with Content Management Systems (e.g., WordPress)
  • Computer literate with competence in Microsoft Office
  • Excellent writing and editing skills in English
  • An ability to fact-check long-form content pieces
  • Excellent organization and time management skills
  • Strong writing and copy-editing abilities
  • Fluent in English
  • Excellent people skills
  • Attention to detail
  • Excellent interpersonal- & communication skills
  • Must be well-presented
  • Enthusiastic personality
  • Ability to work under pressure

Content creation & copy editing

  • Writing, reviewing, editing and updating all marketing content of the Estate;
  • Assisting the creative team with the design of promotional material.

Social Media

  • Prepare well-structured drafts using digital publishing platforms;
  • Schedule content in line with global engagement strategies;
  • Conduct keyword research and use SEO guidelines to optimize content;
  • Using social media to engage consumers, respond to questions or complaints and to promote company initiatives;
  • Monitoring social media and company website metrics;
  • Coordinate with marketing and design teams to illustrate articles;
  • Measure web traffic to content (e.g., conversion and bounce rates);
  • Develop creative and engaging social media content;
  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, Tripadvisor and YouTube, adapting content to suit different channels;
  • Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic;
  • Create engaging multimedia content (and/or outsource this effectively) across multiple platforms;
  • Develop, launch and manage campaigns that promote our organization and brand;
  • Form key relationships with agreed influencers across the social media platforms;
  • Undertake audience research;
  • Manage and facilitate social media communities by responding to social media posts and developing discussions;
  • Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights;
  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity;

Administrative Support

  • Update and organize all Marketing Drives & Folders on Dropbox;
  • Responsible for management of the e-mail database and growth;
  • Responsible for office management (ensuring all items required are in stock etc.)
  • Manage collateral and ensuring stock are available at all times;
  • Coordinate events and functions for the marketing team.

Competitive market-related salary on offer, including benefits

To apply, please email CV’s to leniseb@kubekanye.com stating your current gross ctc monthly salary + notice period