Wine Tasting Manager - Stellenbosch

Saturday, 18 November, 2023
Desmaine van der Merwe     021-872 2648

Our client between Paarl and Stellenbosch is looking for a Wine Tasting Centre manager.

As the Wine Tasting Centre Manager, you will be entrusted with overseeing all facets of the tasting centre operations, managing a team of wine stewards and ensuring an outstanding experience for our valued visitors.

Key Responsibilities:

  • Guest Experience: Create a welcoming and hospitable environment to ensure an exceptional wine-tasting experience for all guests.
  • Wine Education: Share your knowledge of our wines, the winemaking process, and the farm to enhance visitor enjoyment.
  • Team Leadership: Lead, train, and motivate a team of tasting room staff (currently a team of 4 wine stewards) to consistently deliver outstanding customer service.
  • Inventory Management: Maintain wine inventory, monitor stock levels, keep shrinkage and losses to minimum and oversee merchandising within the tasting centre. We use iKentoo Lightspeed for our POS and stock management.
  • Event Coordination: Plan and execute special events, including wine tastings, tours, and private functions.
  • Sales Growth: Actively promote wine sales, wine club memberships, and merchandise, consistently achieving or exceeding sales targets and managing online sales via our website store.
  • Marketing Collaboration: Collaborate with marketing teams to promote the wine-tasting centre through various channels.
  • Budget Oversight: Manage expenses effectively to meet budgetary objectives.
  • Reporting: Generate sales, stock and shrinkage reports on tasting room performance and gather visitor feedback.
  • Enquirers: Effectively communicate with tour operators, manage reservations and provide feedback to any customer enquiries.


  • Previous experience in a wine tasting room or hospitality management role.
  • A profound passion for wine and a thirst for ongoing wine knowledge.
  • Exceptional customer service skills and the ability to cultivate a warm and inviting atmosphere.
  • Strong leadership abilities and experience in team management.
  • Keen attention to detail and solid organisational capabilities.
  • Flexibility to work weekends and holidays as needed.
  • Computer literate with the ability to effectively communicate via email as well as operate the POS back-office system (Lightspeed).

Other Requirements:

  • Fluent in English
  • Own transport
  • Able to work weekends and holidays.
  • Contactable references

Please send your cv, qualifications, references, salary expectation and photo to: