Marketing & Brand Coordinator - R15-R20k

Tuesday, 27 February, 2024
Trudy Dempsey     0825602645
Stellenbosch  

Our client, a boutique yet very successful wine brand, is looking for an ambitious and forward-thinking marketing & brand co-ordinator to create marketing strategy and manage and implement all day-to-day marketing activities and campaigns. passionate, motivated and a creative thinker, the successful candidate will have experience and confidence in performing a wide range of marketing activities including developing marketing strategies, creating and implementing marketing/promotional plans and managing stakeholder communications to promote the brand.

this position will ideally suit a savvy allrounder that enjoys a variety of tasks. you will form part of an amazing team that will support and grow together and enjoy many rewarding outcomes.

responsibilities will include, but not be limited to :

• creating marketing and sales plans together with the local sales coordinator (sc) to best reach the target audiences, both trade and consumer
• implementing marketing activities according to the agreed annual marketing plan
• communicating across all platforms to all stakeholder groups, creating visual and written materials
• acting as brand champion, maintaining the “brand bible” to ensure consistency across all communications
• ensuring all materials reflect the brand values and personality
• controlling the marketing budget against agreed plans
• monitoring effectiveness and monthly tracking/reporting of all marketing activities
• supporting the sales team in creating an annual promotional calendar to promote local sales of specific wines
• representing the brand at trade events and other public appearances as required
• supporting the winemaker on all marketing fronts, both local and international, including diary management
• identifying new export markets, in agreement with the winemaker, researching and approaching potential partners
• communicating with existing export clients to explore ways of increasing sales/cross-sell
• undertaking market visits, local and international, as required
• providing support for the winemaker’s overseas visits as necessary

key skills
• track record in marketing/brand management, ideally 3+ years
• excellent spoken and written communication skills vitally in english
• good organisational and planning skills
• capacity to be creative and innovative in designing marketing plans and materials
• an understanding of the latest marketing techniques and practices
• good industry knowledge both trade and consumer - wset qualification at level 2 or above a plus
• good it knowledge including powerpoint, excel & relevant software
• demonstrable education in marketing to diploma level or higher

characteristics
• pro-active, driven, motivated and able to take initiative
• creative thinker and problem solver
• ability to design and write creatively and effectively
• strong customer service orientation
• able to work autonomously in a small team environment
• ability to live the the brand values

our client is an equal opportunity, affirmative action employer and this position is an employment equity position and open to such applications.

apply to online www.solved.co.za or send your cv to cv@solved.co.za and quote ref:  slvd-24-12