About the role:
Reporting to the Customer Marketing Executive, you will be responsible for communicating and delivering the BTL strategies and activations within key channels and will be the key conduit between our active and passionate sales force and our DGB owned wine brands. The role will be critical in facilitating and executing trade marketing strategies to unlock and maximise opportunities and deliver best in class campaign execution across all channels.
Key to the role will be to support the brand planning process by providing BTL insights which deliver tangible results in line with brand priorities and to lead and report on the delivery of trade brand activities to satisfy the on- and off-trade strategies.
Responsibilities include, but not limited to:
- Work closely with the relevant Marketing and Channel Sales Teams to action and execute trade marketing plans, aligned to the brand marketing plan, for effective implementation in the each channel;
- Work closely with DGB Key Account Managers, in both on-trade and off-trade; ensuring effective category management principles through constructive annual Joint Business Planning sessions with each Key Account;
- Ensure efficient and effective implementation of campaign planning and execution, on time and in full
- Work closely with Channel Sales teams to compile channel plan presentations in line with business and brand strategy, as directed by Customer Marketing Executive;
- Work closely with the company’s sales teams, enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and collateral from the brand teams - including procurement thereof;
- Regular communication and interaction with equivalent functions in all key customers in South Africa. Building relationships to maximise activation opportunities and brand equity;
- Manage implementation and execution of all trade campaigns, promotions, and customer events - including procurement thereof;
- Development and accountability of activity grids and toolkits for seasonal campaigns and plans in collaboration with the marketing and South African sales teams to deliver comprehensive toolkits for regional implementation;
- Assume responsibility for the selection of participation and presentation of product, brand and POS of events:
- Trade Show, Conference, Sales Briefings
- WineX, Bubbly Fest, Stoep Tasting, Brampton Truck, NGC, Di-Data, Eat Out
- Internal and external training
- Travel bookings relating to all shows
- Administer and be responsible for the specified trade marketing budgets for all staffing, resources and marketing expenditure for related Trade Shows.
Our ideal candidate has:
- Excellent Communication Skills: This role requires a high degree of stakeholder management and presenting both internally and externally. The successful applicant is comfortable working closely with multiple stakeholders but is also confident addressing groups;
- Agility: As our business continues to grow, we are looking for an individual who excels in a fast-paced environment, in a high impact role;
- Trade Marketing expertise: The successful candidate will have previous Trade/Shopper Marketing experience role, ideally within FMCG or the drinks industry;
- Project management skills: We are looking for someone who is highly organised, with strong attention to detail. The successful applicant will deliver projects on time, in full, within budget;
- Strategic capabilities: Proven ability to think strategically in the short, medium and long term
- Industry knowledge: Great knowledge of international wine markets including grocers, independent retail, and hospitality channels;
- Ability to work independently;
- Flexibility to travel when required.
Experience required:
- A minimum of 5 years sales/trade marketing FMCG experience, preferably in the beverage industry;
- Established Trade experience (wine industry advantageous);
- Experience within Group Accounts and Key Accounts;
- Established commercial experience in an FMCG environment, preferably premium drinks;
- Strong project management experience;
- Excellent knowledge and application of Microsoft Office.
Qualifications:
- Relevant tertiary qualification diploma or degree
- Wine qualifications advantageous
Please send your application to recruitment@dgb.co.za before 29 March 2024 for consideration.