De Toren Private Cellar, a boutique winery renowned for crafting premium Bordeaux-style blends, seeks a passionate brand enthusiast to join our close-knit team as a Marketing Co-Ordinator. The ideal candidate will be administratively strong, creative, curious, tech-savvy, an excellent communicator, detail-orientated, and analytical.
The Role
The main responsibility of the role is to oversee and execute all digital marketing functions in line with the brand strategy. You will collaborate closely with, provide assistance and report directly to the Marketing Manager. This is a full-time office-based role on the Estate in Stellenbosch.
In addition to the main responsibilities, the role will provide you with exposure to brand management and campaign strategising, budget management, and local and international trade. You will also be exposed to tastings & tours, hospitality, and exclusive events.
Experience required
- Relevant post-graduate qualification in digital marketing
- Experience in a similar role for 3+ years
- Copywriting in line with brand language
- Demonstrated understanding and/or passion for luxury brands
- Premium content creation
- Basic design skills
The following will be advantageous:
- Exposure to the wine and hospitality industry
- Agency management
- Packaging design/artwork execution
- Qualification in design
- Skilled in photography and/or videography
- Public Relations
Duties & Responsibilities
Digital Marketing:
- Manage digital & creative agencies
- Manage & create content for social media channels
- Manage SEO ranking and features
- Coordinate digital campaigns and ads in collaboration with the digital agency
- Manage updates and technical website issues
- Monthly reporting on digital marketing activity & data analytics
Direct Marketing:
Coordinate the creation and management of mailer campaigns, newsletters, and blogs, including compiling copy, artwork, and links, managing deadlines, assisting with content for WhatsApp campaigns, and segmenting databases for targeted sends, in collaboration with marketing management and digital agencies.
Design:
Manage and implement various creative design briefs, including marketing materials such as trade presenters, brochures, business cards, and event invites, sourcing quotes from suppliers, creating and curating design graphics for social media, mailers, and corporate materials. You will also assist with packaging update and/or design briefs as and when necessary.
Photography & Videography:
Oversee in-house social media photography, managing lifestyle photography briefs, assisting with scouting photographers, managing video briefs, and designing ad-hoc brand video content as needed.
Trade & Other Assistance:
Assist the Marketing Manager with any distribution-related activities, i.e. manage the distribution Dropbox folder, providing brand elements as and when needed, design trade invites, trade Whatsapp communications, brainstorm in-store media solutions, and update trade presenters for distributor training.
Kindly send your cover letter and resume to the Marketing Manager, Charelle van den Berg via charelle@de-toren.com. A portfolio of past key projects will be highly regarded.