Our Paarl based export operation to the US is looking for part time help (approximately 40-60 hours/month) with a variety of marketing functions for two high growth non-alcoholic wine brands:
www.mistycliffswines.com/
https://us.drinklautus.com/
This role is mostly remote (i.e. ‘work from home 80% of the time’). Our physical office is in Paarl (Val de Vie Estate).
We’d like a ‘hands-on/self-starter’ person, happy getting their ‘hands-dirty’ when necessary (e.g. self-creating content/self-researching and problem solving and doing work vs outsourcing everything to an agency/external specialist).
Personality & Culture
We are a small team and growing relatively fast. We sell exclusively in the US & Canada but base some functions (e.g. marketing) in South Africa.
We like to partner with thought leaders in their respective fields.
We like people who want to be the best they can be and make a positive contribution in the world.
We value team over individuals.
We are small and nimble, so value a sense of urgency.
Responsibilities (below list is likely too long, some items could be outsourced)
Social media ~50%
Increase our social metrics
# of followers, Likes & Comments, Volume & Sentiment, Shares & Saves, Clicks, Reach & Impressions, Aud Demographics, Referral traffic, Engagement
Create quarterly plans and a reporting system.
Create great posts & videos.
Respond to user messages.
Work in the Meta suite.
IG (Organic & some paid Ads)
FB (Organic & some paid Ads)
LinkedIn
TikTok (maybe later?)
PR ~10%
Review current. Suggest strategy & implement.
Likely partner with a US based agency.
Amazon ~10%
Review current site, suggest & implement edits.
Work with US partner to ensure we perform optimally.
Some paid Ads maybe.
Marketing Materials ~10%
Review current (e.g. CI, Sell Sheets, Shelf talkers etc.) suggest edits & implement.
E.g. work with Adobe or Canva.
Website ~10%
Review current Shopify site, suggest edits & implement.
Ux (great content, of customer value)
SEO (AdWords maybe later?)
Brand & Marketing Strategy ~5%
Review the current strategy and suggest edits.
Email Marketing ~5%
Partnerships TBC
Review examples like Athletic Brewing, make suggestions & implement.
Vendors Management
Suggest vendor partners or edits to existing partners.
Experience
Demonstrated ability to increase brand (wine or beverage experience favored) visibility to consumers & customers.
Skills
Brand Strategy
Guerilla marketing
Social Media
PR
GGS’s Values
Work with great Customers
Represent great Products
Work internally with great People
Create great internal Systems
Leave the world a little better
Next Steps
If interested, email your resume & 3-5 bullets explaining why you are a good fit for this position to jason@ggs-usa.com.