Marketing Manager: Benguela Cove Wine Estate

Thursday, 28 November, 2024
Megan McDonald    
Walker Bay  

Role Overview: 
As the Marketing Manager for Benguela Cove, you will lead the charge in promoting our premium wines, luxurious destination, and world-class accommodation. This role combines strategic vision, storytelling, and hands-on execution to position Benguela Cove as a leading lifestyle brand in South Africa and beyond. You’ll oversee all marketing activities across diverse channels, driving engagement and sales while ensuring brand consistency and excellence. 

Based at our Offices in Cape Town CBD

Key Responsibilities: 

Brand Storytelling: Develop compelling narratives that connect Benguela Cove's wines, experiences, and sustainability initiatives to target audiences locally and internationally. 

Channel Management: Oversee and optimize all marketing channels, including social media, email marketing, digital advertising, and traditional media, across both the UK and South Africa. 

Social Media Leadership: Manage platforms like Instagram, Facebook, and LinkedIn to build community, engagement, and brand visibility. 

Destination Marketing: Position Benguela Cove as a premier travel destination by targeting travel agents, airlines, and destination marketing organizations. 

Wine Marketing: Develop strategies for direct-to-consumer (DTC) sales, partnerships with importers, distributors, on-consumption venues, loyalty programs, airlines, and duty-free channels. 

Gifting Strategies: Create innovative corporate and personal gifting campaigns to enhance brand loyalty and sales. 

Team Leadership: Manage and mentor the marketing team, ensuring collaboration, creativity, and accountability. 

Sustainability Promotion: Highlight Benguela Cove’s sustainability efforts as a core part of the brand’s identity and appeal. 

Event Marketing: Support events, tastings, and partnerships with restaurants to showcase the estate’s offerings. 

Strategic Planning: Collaborate with senior management to align marketing strategies with business objectives and revenue targets. 

Data-Driven Insights: Analyze performance metrics across campaigns to refine and optimize marketing strategies. 

Required Skills: 

Detail-Oriented: Precision in execution and an eye for quality and consistency. 

Fast-Paced: Thrives in a dynamic, deadline-driven environment. 

Innovative: Always looking for fresh ideas and creative approaches to marketing challenges. 

Proactive: Takes initiative and demonstrates a "can-do" attitude. 

Collaborative: Strong team player with excellent communication and leadership skills. 

Global Perspective: Understands international markets, particularly in the UK and South Africa. 

Why Join Benguela Cove? 

You’ll be at the forefront of promoting a world-class wine estate that blends luxury, sustainability, and exceptional experiences. Be part of a passionate team dedicated to excellence and innovation in the wine and hospitality industries. 

Ready to take our story to the world? Apply now! 

APPLY HERE:

https://a24group.bamboohr.com/careers/589