De Toren Private Cellar, a boutique winery renowned for crafting premium Bordeaux-style blends, seeks a passionate brand enthusiast to join our close-knit team as a Marketing Coordinator. The ideal candidate will be administratively strong, creative, tech-savvy, an excellent communicator, detail-orientated, and analytical.
The Role
The main responsibility of the role is to oversee and execute all digital marketing functions in line with the brand strategy, as provided by the Marketing Manager. You will collaborate closely with, provide assistance and report directly to the Marketing Manager. This is a full-time office-based role on the Estate in Stellenbosch.
Experience required
- Relevant post-graduate qualification in marketing
- Experience in a similar role for 3+ years
- Copywriting in line with brand language
- Demonstrated understanding and/or passion for luxury brands
- Premium content creation
- Canva design skills
The following will be advantageous:
- Exposure to the wine and hospitality industry
- Agency management
- Packaging design/artwork execution
- Qualification in design
- Skilled in photography and/or videography
- Public Relations
Duties & Responsibilities
Digital Marketing
- Manage digital & creative agencies
- Manage & create content for digital channels
- Manage SEO ranking and features
- Ideate and coordinate digital campaigns and ads in collaboration with the digital agency
- Manage updates and technical website issues
- Monthly reporting on digital marketing activity & data analytics
Direct Marketing
Coordinate the creation and management of mailer campaigns, newsletters, and blogs, including compiling copy, artwork, and links, managing deadlines, assisting with content for WhatsApp campaigns, and segmenting databases for targeted sends, in collaboration with marketing management and digital agencies.
Design Assistance
Manage and implement various creative design briefs, including marketing materials such as trade presenters, brochures, business cards, and event invites, sourcing quotes from suppliers, creating and curating design graphics for social media, mailers, and corporate materials. You will also assist with packaging update and/or design briefs as and when necessary.
Photography & Videography
Oversee in-house social media photography, managing lifestyle photography briefs, assisting with scouting photographers, managing video briefs, and designing ad-hoc brand video content as needed.
Trade & Other Assistance
Assist the Marketing Manager with any distribution-related activities, i.e. manage the distribution Dropbox folder, providing brand elements as and when needed, design trade invites, trade Whatsapp communications, brainstorm in-store media solutions, and update trade presenters for distributor training.
Take Note:
- Your application will only be considered if a portfolio of previous works is included in your application, which can be sent to charelle@de-toren.com accompanied by your resume.
- The interview process will include a screening round as well as 2 interviews.