Digital Marketing & Social Media Executive

RESPONSIBILITIES:

1. Content creation & copy editing:

• Writing, reviewing, editing and updating all marketing content of the Estate;
• Assisting the creative team with the design of promotional material.
• Bring creativity and inspiration to propose future content for the property.

2. Digital

• Prepare well-structured drafts using digital publishing platforms;
• Schedule content in line with global engagement strategies;
• Conduct keyword research and use SEO guidelines to optimize content;
• Using social media to engage consumers, respond to questions or complaints and to promote company initiatives;
• Monitoring social media and company website metrics;
• Coordinate with marketing and design teams to illustrate articles;
• Measure web traffic to content (e.g., conversion and bounce rates);
• Develop creative and engaging social media content;
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Pinterest, Instagram, adapting content to suit different channels;
• Oversee, plan schedule and deliver content across different platforms
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms;
• Develop, launch and manage campaigns that promote our organization and brand;
• Form key relationships with agreed influencers across the social media platforms;
• Undertake audience research;
• Manage and facilitate social media communities by responding to social media posts and developing discussions;
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights;
• Research and evaluate the latest trends and techniques

3. Design

• Creation of collateral (including, but not limited to, graphic design, logos, brochures, estate advertisements and press releases using InDesign)
• Liaise with external design and print houses where necessary to ensure production deadlines are met
• Liaising with all departments to execute their design needs.

4. Communication & Administrative Support:

• Coordination and management of all Printed Collateral across the Estate:
• Distribution within departments
• Monthly Stock Take to ensure levels are maintained
• Quotes from relevant companies and orders (Pivotpress)
• Coordination of Press Clippings and features administration including media database.
• Coordination and supervision of Estate photo and video shoots
• Assist with all communication between the local tourism offices, press offices and partner organizations where required
• Organizing and collating information of the Estate and retail brands for media requests
• Provide support and guidance with regards to brand guidelines, content updates, website updates, collateral updates to all Estate departments
• Create & update Estate databases
• Make up “Media Bags” when required marketing collateral
• Managing the Marketing & PR diary
• Assist the Manager with any other needs or requests they may have

Main Requirements:

• Relevant qualification in Marketing/Advertising, or equivalent
• Preferably 1- 2 years previous experience in similar role
• Previous design experience
• Proficient in InDesign, Photoshop and Illustrator
• Active on social media
• Knowledge of CMS
• Excellent copywriting and copy-editing skills
• Highly organized
• Strong computer literacy
• Project management experience
• Strong attention to detail
• Knowledge of web analytics
• Strong presentation skills
• Must be proficient with the English language
• Excellent interpersonal- & communication skills
• Ability to maintain a professional working relationship with all departments
• Flexibility and Accountability