the wine brand manager plays a key role in creating and implementing the wines brand strategy in south africa.
you will work closely with the marketing and sales team on developing the marketing tools to drive wines business growth in south africa.
key responsibilities
- develop and execute innovative marketing campaigns that align with the overall marketing and sales strategy.
- manage project workflows and roi with creative agencies
- manage key brand assets and elements in the south african market – including merchandise, trade, website, photography, crm.
- execute creative communication campaigns through b2b and b2c channels including digital, events, retail, atl, pr and other
- work closely with the south african wines sales and distributions teams to achieve their sales targets.
- work closely with production and winemaking teams to implement marketing outputs.
- manage and mentor the wines marketing coordinator
- collaborate closely with the marketing team
- commission and leverage market research and consumer insights to inform strategic decisions
- maintain and improve marketing procedures
- report monthly on marketing initiatives against set performance metrics.
minimum qualifications & experience
minimum of 5 years' experience in a senior brand management role
post matric marketing qualification.
desirable
- fmcg and alcoholic beverage related marketing experience
- experience in or a good understanding of the south african wine industry
skills & attributes
- ability to communicate clearly and effectively-both abstract and concrete concepts-across all levels of the organization.
- skilled in analyzing and presentation to support strategic decision-making
- creative and strategic thinker with the ability to implement actionable marketing plans.
- capable of producing clear roi reports for marketing activities.
- highly organized with excellent time management skills and the ability to juggle multiple tasks and shifting priorities.
- proactive, responsible, efficient, confident, and self-motivated
- able to work independently while maintaining strong team communication and collaboration
other:
must have own vehicle and driver’s license
must be able to travel in the year
hybrid role – must be in the office on the farm (stb) at least 3 days a week
Apply online www.solved.co.za - Ref:slvd-25-26