Sales and Marketing Manager

Our client is seeking a dynamic and results-driven Sales and Marketing Manager to lead sales efforts and promote a range of premium cream liqueurs and spirits in both the on- and off-consumption sectors.

This is an exciting opportunity for a self-motivated, well-organised, and influential professional with a passion for the spirits and wine industry.

RESPONSIBILITIES:

• Develop and implement a strategic sales and marketing plan
• Manage and grow key accounts and client relationships
• Conduct market analysis and monitor industry trends
• Build and maintain strong relationships with clients and retailers
• Plan, execute, and evaluate promotional campaigns
• Conduct regular trade visits with distributors, retailers, and buyers
• Strengthen brand presence and ensure consistent brand messaging
• Manage social media and handle media relations
• Prepare and manage sales budgets; track and report variances
• Keep detailed records of all sales transactions
• Lead, motivate, and manage sales representatives and agents
• Set annual sales objectives and monitor team performance
• Report weekly on sales activities and results
• Drive new product development and oversee product launches
• Ensure timely and accurate delivery to clients

REQUIREMENTS:

• A relevant tertiary qualification in Sales or Marketing is highly advantageous
• Minimum of 3 years’ experience in a sales and marketing management role
• Strong knowledge of the South African spirits and wine industry
• Excellent administrative, negotiation, and communication skills
• Proven track record in managing the full sales cycle and achieving targets
• Ability to lead a team and work independently