Join a dynamic team at Warwick Wine Estate, a leading producer and distributor of exceptional wines. Driven by our core values of excellence, ambition, boldness, and respect, we are passionate about crafting memorable experiences and sharing our love for wine with the world.
We seek a creative and organised Digital Creative Content Coordinator to manage our online presence, including social media, website updates, visual content creation, and email marketing, playing a key role in telling the Warwick brand story and driving digital growth.
Position Purpose:
As a Digital Creative Content Coordinator, you will play a pivotal role in managing and enhancing the company’s online presence by overseeing social media accounts (Meta, TikTok, LinkedIn), maintaining and updating the website, creating compelling visual content, and executing email marketing campaigns. You will be instrumental in telling Warwick’s brand story, engaging audiences, and driving digital growth through innovation and well-coordinated digital content strategies. Your role will involve collaboration across teams to ensure consistent, high-quality content that reflects the company’s values and supports its marketing objectives.
Requirements:
- 2+ years in digital content or marketing role – knowledge of branding and campaign strategy
- Proficiency in Mailchimp
- Strong graphic design skills – Canva
- Photography and/or video editing skills
- Experience with social media tools – Meta Business Suite
- Familiarity with integrated CRM tools – e-commerce for product-based marketing
- Basic knowledge of SEO and website best practices
- Strong copywriting and editing skills
- Creative thinker with a good eye for design and detail
- Self-motivated with adherence to deadlines
- Organised and able to juggle multiple tasks
- Effective in cross-functional teams
- Strong communication and English language skills
- Enthusiastic about digital storytelling and design trends
- A working knowledge of C7 and Laraval would be advantageous
- Valid Driver’s License and own transport
Responsibilities:
- Social Media Management:
- Develop, schedule, and publish content across platforms (Instagram, Facebook, LinkedIn and TikTok).
- Create engaging visual and written content tailored to each platform.
- Monitor engagement, respond to comments/messages, and expand the community.
- Track performance metrics and report on campaign success.
- Website Content & Management:
- Regularly update the website.
- Coordinate product updates, news blog posts, and imagery.
- Collaborate with developers/designers for larger changes or improvements.
- Align with the Hospitality department for required updates.
- Design & Creative Work:
- Design digital assets for social media, newsletters, website, and paid media.
- Maintain consistent brand visuals across all platforms.
- Produce graphics, reels, and banners (photography/videography).
- Produce marketing collateral as needed.
- Email Marketing & Database Management:
- Create and send newsletters and campaign emails using Mailchimp & C7.
- Segment and manage mailing lists to ensure targeted communication.
- Design email templates and A/B test content for performance.
- Analyse email campaign results and implement improvements.
- Club Warwick Membership Growth & Retention:
- Increase membership sign-ups and retention.
- Create compelling content to recruit new users.
- Aligned with Brand Activation, strengthen brand loyalty and community engagement.
- Create imagery for 360-degree usage within the Club’s sphere.
How to apply:
We invite you to apply if you are passionate about wine, creativity, and making a meaningful impact.
Please submit your CV along with a one-page visual presentation based on the following caselet: Warwick Wine Estate is launching the “Back to Basics” campaign with a total paid media budget of R5,000 for a 7-day campaign using Instagram & Facebook (Meta Business Suite) and Google Ads (Search and/or Display).
Your presentation should creatively and logically outline your campaign strategy to drive traffic to Warwick’s online shop, convert sales, encourage sign-ups to Club Warwick, and increase brand visibility.
Key elements to consider:
- Creative Concept: Describe the core content you would use across platforms, optionally including a visual mock-up, mood board or tone of voice reference.
- Platform & Targeting Strategy: Define your target audience for each platform, ad placements, and formats. Which placements and ad formats would you use on Meta and Google (e.g. Instagram Reels, Facebook Stories, Google Search Display banners, etc.)
- Spend Allocation & ROI Metrics: Explain how you would split the budget between Meta & Google Ads, expected results (clicks, conversions, ROAS, etc.), key performance indicators and what success looks like for you.
- Optimisation Approach: Detail what and how you will adjust the campaign if it underperforms.
The layout, design, and format are up to you – show us your creative thinking and marketing logic. Submit both documents together to hr@warwickwine.com, to be considered for the role.
Closing date for applications: 25 June 2025
If you have not been contacted within 2 weeks after the closing date, please consider your application to be unsuccessful.
We are dedicated to advancing Employment Equity by attracting and retaining skilled individuals to support our equity goals. We encourage applications from members of designated groups, including persons with disabilities. Preference will be given to candidates whose appointment will aid in achieving demographic representation when there are two or more equally suitable candidates.