Get your tasting room staff focused on sales and delivering 5-star service!
We'll be presenting this course at the Elgin Railway Market on 17 July 2025, ideally located for candidates in the Overberg and Elgin Valley region.
Wine Sales Advisor Level 3: Sales and service focus
This is a sales and service-oriented course, designed to enhance the guest experience and deliver a Wow! factor for wine knowledgeable teams.
The course works with candidates to explore the following areas:
- Communication: How do we communicate with guests? How body language is important. The winery story and the wines it makes, and explaining them in a knowledgeable and understandable way.
- Guest experience: First impressions and guest interaction. Service efficiency and building rapport.
- Sales strategies: Professional relationship selling and understanding guests needs. Selling a solution and closing the deal.
- 5-Star service: Service etiquette and the Wow! factor. Professional wine service and etiquette.
- Brand loyalty: Retaining customers and residual sales. Wine clubs, loyalty programs and online sales.
Cost: R1 500 ex. VAT
Date: Thusday, 17 July 2025
Time: 09h00 - 15h00
Contact Judy Brower | judy@wine.co.za | 021 851 2737 | 076 011 0753 for more info.
To find out more about our DTC Academy, click HERE.