Tasting Room Manager – De Wet Cellar (Worcester)

De Wet Cellar, the oldest cellar in the Worcester region, is renowned for its award-winning wines and warm country hospitality. We pride ourselves on delivering exceptional customer experiences and sharing our passion for wine with visitors from near and far.

We are seeking a dynamic, hands-on Tasting Room Manager to lead our tasting room team and ensure every visitor enjoys an unforgettable experience that reflects the quality and character of De Wet Cellar.

Location: Worcester, Western Cape
Position Type: Full-time

Key Responsibilities:

• Manage all daily operations of the tasting room, ensuring a professional and welcoming environment.

• Deliver engaging and informative wine tastings and tours to visitors.

• Drive wine sales and meet monthly sales targets.

• Supervise, train, and motivate tasting room staff to maintain excellent service standards.

• Manage inventory, stock control, and point-of-sale systems.

• Plan and coordinate tasting events, promotions, and private bookings.

• Develop and maintain relationships with visitors, wine club members, and tour operators.

• Handle administrative tasks including cash-ups, reporting, and stock ordering.

• Collaborate with marketing and production teams to promote brand awareness and product launches.

Requirements:

• Minimum 3 years of experience in hospitality, retail, or a wine-related environment (management experience preferred).

• Strong wine knowledge or a willingness to develop in-depth product expertise.

• Excellent communication and people skills with a customer-first attitude.

• Ability to lead a small team effectively and handle busy periods with professionalism.

• Organised, proactive, and sales-driven.

• Proficient in POS and basic administrative systems.

• Weekend and public holiday availability required.

We Offer:

• A competitive salary based on experience.

• Opportunities for career growth within a respected and established wine brand.

• A vibrant and supportive working environment in the heart of the Boland wine region.

How to Apply:

Please send your CV and a short motivation letter to tanya@dewetcellar.co.za with the subject line: Tasting Room Manager Application – De Wet Cellar.