Wednesday, 21 January, 2026
anonymous
Free State 
Job Title: On Consumption Sales Representative
Department: Gauteng Region Sales Department
Based in: Free State – Bloemfontein and surrounding areas
Reports to: On Con Sales Manager
Start date: TBC confirmed with shortlisted candidates.
ABOUT THE ROLE:
The sales representative will serve as the primary point of contact for our clients and brand partners. They will therefore be the driving force behind ensuring that sales targets are met by providing current clients with exceptional service, keeping up with market trends and competition, and coming up with creative management strategies for both. Each salesperson will also identify potential clients, generate leads, and convert those leads
Roles & Responsibilities:
• Sales & Business Growth
Achieve volume objectives within the assigned area.
Develop and maintain a structured call cycle to maximise customer engagement.
Identify, secure, and grow new listings on wine lists through strong commercial judgement and negotiation.
Execute promotions and listing drives to support volume growth and brand presence.
• Customer Engagement & Relationship Building
Build and nurture strong relationships with customers.
Conduct structured trade visits with winemakers and brand marketing representatives.
Deliver regular wine service training to customers and their staff.
• Brand Activation & Market Insights
Plan and execute promotions and activations at selected stores.
Participate in special events to enhance brand visibility.
Monitor and report on competitor activity, emerging trends, and consumer behaviour.
Promote a wine culture that aligns with Vinimark’s values.
Skills and Experience
• Minimum of 2 years’ experience in the liquor industry, specifically in on-trade sales environment (restaurants, hotels, bars).
• Experience in customer relationship management and building long-term partnerships.
• Ability to identify and develop new business opportunities.
• Ability to confidently present and promote brands in trade visits and events.
• Knowledge of wine and brand management is highly desirable.
• Adaptable to changing market conditions and business environments.
Key Attributes
• A passion for wine and the industry.
• Strong social skills and ability to build relationships.
• Target-driven with a goal-oriented mindset.
• Committed and driven, willing to go the extra mile.
Other Requirements
• A valid driver’s license and reliable vehicle is essential.
• Flexibility to work after hours for activations and events.
NOTE: Preference will be given to individuals based in Bloemfontein.
Should you feel you meet these requirements, kindly forward your CV to christellew@vinimark.co.za
Applications need to be submitted by Tuesday, 27 January 2026
Only short-listed candidates will be contacted. If you haven't received a response within two weeks, please consider your application as unsuccessful.