Results-oriented senior sales executive with over 20 years of progressive experience in FMCG, beverage, and wine industries, excelling in national sales management, key account leadership, and African market expansion.
Demonstrated expertise in developing and implementing national sales strategies, negotiating Joint Business Plans (JBPs), forecasting and budgeting, and leading large cross-functional teams to achieve sustainable revenue growth, margin optimization, and market share gains.
Proven ability to analyze market data, identify high-potential expansion opportunities, and foster collaborative relationships with major national retailers (e.g., Makro, Pick n Pay, Shoprite Checkers, Woolworths, Ultra Liquors, Distri-Liq, Norman Goodfellows) and distributors across South Africa and Africa.
Skilled in driving executional excellence, leveraging data insights for performance reviews, and aligning sales efforts with supply chain, marketing, and finance to deliver profitable outcomes in premium and luxury segments.
Immediately available following retrenchment due to operational requirements, eager to contribute to dynamic teams in national sales, export or key account roles. CIMA and IMM qualified.