Position: Wine Tasting & Marketing Manager (Full-Time)
The primary focus of this role is managing the wine tasting experience. The successful candidate will also assist with marketing initiatives, coordinate communication with our external marketing partners, and help grow our wine club.
Key Responsibilities
Wine Tasting Room Management (Primary Role)
• Manage the daily operations of the wine tasting experience
• Host wine tastings when needed and present the wines confidently and professionally
• Ensure an exceptional guest experience in the tasting room
• Train and guide tasting room staff where necessary
• Drive wine sales and encourage wine club sign-ups on the farm
Wine Club Development & Management
• Communicate with wine club members
• Organise exclusive wine club experiences and promotions
• Maintain the wine club member database and data collection
• Coordinate wine club newsletters and member communication
Marketing & Brand Support
• Assist with marketing initiatives both on the farm and online
• Coordinate with the estate’s external social media and marketing partners
• Act as the main communication point between the farm and marketing service providers
• Support the planning and coordination of estate events and campaigns
• Assist with promotional items and branded merchandise
Website & Social Media Coordination
• Liaise with the external website developer to keep the website updated with wines, events, and experiences
• Provide content and information to the social media team when needed
• Capture occasional photos or videos on the farm to support marketing content
Requirements
• Strong wine knowledge and passion for the wine industry
• Wine education (e.g., WSET, Cape Wine Academy, or similar) preferred
• Experience in hospitality, wine tasting rooms, or guest-facing roles
• Excellent communication and storytelling skills
• Strong organisational and coordination abilities
• Ability to work independently and take initiative
Apply Now
If you are passionate about wine, hospitality, and storytelling, and enjoy creating memorable guest experiences while contributing to the growth of a wine brand, we would love to hear from you.
Send your CV and a short cover letter explaining why you are the perfect fit to: richelle@zorgvliet.com