COMPANY OVERVIEW
DGB’s true roots extend over 330 years when winemaking began at the Boschendal and Bellingham farms in the Cape Winelands. DGB (Pty) Ltd was formally established in 1990, which led to several further acquisitions like Boschendal, Franschhoek Cellars, Brampton Wines, Fryers Cove and most recently Backsberg. Today, DGB is one of South Africa’s largest independent wine and spirit producers and distributors, also representing some other highly regarded brands. We strive to place sustainable production and environmental practices front of mind to ensure continued growth without exhausting limited natural resources and remaining financially and ecologically sustainable. Our vision is to grow our position as a leading member of the South African liquor industry, in the fields of marketing, sales, distribution and production.
JOB DESCRIPTION:
Reporting to the Regional Sales Manager, you will need a combination of wine and spirit knowledge, sales skills, and a customer-oriented approach, be accountable for sales excellence and long-term brand growth. Work and win in teams by exceeding sales objectives, increasing sales revenue, promoting the company’s products, providing a superior service to existing customers, and establishing new accounts with DGB as a partner of choice.
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Drive total sales volume and increase premium wine and spirits market share through effective On Premise sales strategies and execution;
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Maintain and grow wine listings on coveted wine;
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Ensure product value propositions align with business objectives and market;
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Execute On Premise sales plans with precision, ensuring alignment with brand strategies, In Trade Execution guidelines, and customer expectations;
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Implement National, Regional, and Adhoc On-Premise promotions and activations on time and in full according to brand plans, maximizing visibility and customer;
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Ensure accurate and timely data entry and management using SFA system to track sales activities, trade execution and customer interactions;
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Maintain accurate cycle adherence to maximize customer coverage and optimize sales opportunities;
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Retain existing On-Premise customers while actively acquiring new customers, addressing their needs and ensuring alignment with business strategies;
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Resolve customer complaints promptly and proactively implement improvement opportunities to enhance customer satisfaction and loyalty;
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Together with your RSM, prepare and deliver insightful and accurate trade visits for brand principals and stakeholders;
OUR IDEAL CANDIDATE :
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Must have a reliable, roadworthy, and presentable motor vehicle which is fully insured, and a valid unendorsed driver’s licence;
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Lives the DGB values at all times, is honest, reliable, and ethical;
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Confident, persistent, presentable and knowledgeable;
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Meticulous, organized, calm and able to work under pressure;
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Able to work after hours to attend dinners, wine-festivals, promotions and tastings from time to time;
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Uses initaitive;
SKILLS, QUALIFICATIONS AND OTHER REQUIREMENTS:
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A relevant Commercial, Sales, or Marketing degree will be advantageous;
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Additional recognized wine and spirit qualification;
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2-3 years of sales experience within the liquor industry or FMCG sector;
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Passion for the liquor industry with a strong understanding of market trends, customer dynamics, and product categories;
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Good commercial acumen;
Please submit your application to recruitment@dgb.co.za by no later than 15 May 2026.