Regional Sales Manager - Bloemfontein based

COMPANY OVERVIEW:

DGB’s true roots extend over 330 years when winemaking began at the Boschendal and Bellingham farms in the Cape Winelands. DGB (Pty) Ltd was formally established in 1990, which led to several further acquisitions like Boschendal, Franschhoek Cellars, Brampton Wines, Fryers Cove and most recently Backsberg. Today, DGB is one of South Africa’s largest independent wine and spirit producers and distributors,

also representing some other highly regarded brands. We strive to place sustainable production and environmental practices front of mind to ensure continued growth without exhausting limited natural resources and remaining financially and ecologically sustainable. Our vision is to grow our position as a leading member of the South African liquor industry, in the fields of marketing, sales, distribution and production.

ROLE EXPECTATIONS:

Reporting to the National Sales Executive, the Regional Sales Manager is responsible for overseeing and managing the sales operations of a regional sales team. You are accountable for the sales excellence and the long-term brand growth in the designated territory through achieving the regional sales objective, grow and distribute our wine and spirit ambitions, deliver wine experiences, provide training and guidance, and on the job coaching (in trade) to the team. Work and win in teams through effective communication skills and can build strong relationships with key customers and industry stakeholders, influencers, establishing DGB as a partner of choice.

• Leadership

Lead a dynamic region for a market leader in the wine and spirits industry.

• Drive SFA Participation and Engagement

Lead efforts to maximize engagement and accuracy of metrics.

• Achieve Sales, Pricing, Ranging, Distribution, and Availability Targets

Strategize and execute plans to meet targets for product value, competitive pricing, availability, and ensuring compelling promotional strategies.

• Wine lists

Maintain and grow wine listings on coveted wine lists, as well as everday on trade outlets

• Regular In-Trade Coaching and Development

Conduct frequent one-on-one coaching sessions to mentor and develop team members, focusing on skill enhancement and career growth.

• Performance Reviews with Growth Focus

Conduct performance reviews centred around personal growth and achievement of Key Performance Indicators (KPIs) that drive professional development.

• Excellence in In-Trade Execution

Ensure flawless execution of in-trade initiatives and guidelines, leveraging sales and brand tools to enhance market presence and customer engagement.

• Strategic Alignment with Business Goals

Drive initiatives that align with broader business objectives, contributing to market share growth and brand positioning in the competitive landscape.

• Effective Promotional Campaigns within Budget

Develop and execute National, Regional, and Adhoc promotional campaigns that resonate with target demographics while adhering to allocated budgets and ROI expectations.

• Onboarding and Integration of New Team Members

Ensure rapid integration and productivity of new team members through structured onboarding processes and ongoing support.

• Budget Management and Cost Efficiency

Manage budgets efficiently to maximize resources and support sustainable business growth.

• Insightful Business Reviews and Presentations

Prepare and deliver concise, data-driven business reviews and presentations that provide actionable insights and strategic recommendations.

• Ensure Customer Trading Term Compliance

Monitor and enforce adherence to trading terms and contractual agreements with customers, fostering long-term partnerships.

• Responsive Customer Complaint Management

Handle customer complaints promptly and with empathy, adhering to high standards of service excellence to preserve brand and company reputation.

• Accurate Master Data Integrity

Uphold accuracy and integrity of critical business data, leveraging technology to streamline processes and ensure data-driven decision-making.

• Performance Management

Effectively manage poor performance, identify, and reward strong performance.

• Trade Visits

Plan, prepare, and deliver insightful and accurate trade visits for brand principles and stakeholders.

SKILLS, QUALIFICATIONS AND OTHER REQUIREMENTS:

• Bachelor’s degree or diploma in Commercial, Marketing, Business Administration, or related field; MBA is a plus;

• Minimum 5 years of progressive experience in sales management within the FMCG or liquor industry, with a strong track record of achieving sales targets and driving business growth;

• Passionate about wine with comprehensive knowledge of liquor markets, channels, and categories;

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with financial and time tracking programs;

• Experience with SAP or other ERP systems is highly advantageous;

• Results-driven with a proven ability to work independently and thrive in a complex, fast-paced environment;

• Excellent communication skills (verbal, written, presentation, and public speaking), with strong numeracy and analytical abilities;

• Possession of an unendorsed driver’s license and own presentable vehicle;

• Demonstrated leadership qualities with a relentless drive for success and a passion for developing and managing high-performing teams.

Submit your application to recruitment@dgb.co.za  by no later than 20 May 2026.