ROLE OVERVIEW:
The Premium Wine Account Executive will act as a custodian and ambassador of
the DGB Prestige Portfolio within the Western Cape’s luxury hospitality, fine
dining, lifestyle and private client landscape.
The role requires a commercially astute wine professional with a passion for
luxury brand building, strategic relationship management, premium hospitality,
and world-class experiential execution. The successful candidate must be highly
connected within the premium wine and hospitality environment and possess
the ability to influence key decision-makers, sommeliers, chefs, hospitality
executives, luxury lifestyle partners, and affluent consumers through authentic
storytelling, strategic partnerships, and elevated wine experiences.
This role focuses on creating aspiration, advocacy, visibility, and long-term
premium brand equity while simultaneously driving sustainable commercial
growth. The successful candidate will be based in the Western Cape and report directly
to the National Premium Wine Executive.
KEY PERFORMANCE AREAS:
Responsible for driving the growth, visibility, and commercial performance of
the DGB Prestige Portfolio across the Western Cape through strategic brand
development, customer engagement, and channel expansion, with a specific
focus on the development and strengthening of the Corporate Channel.
Key Responsibilities Include:
• Maximise premium portfolio performance by increasing wine list
penetration, distribution, and brand visibility within Prestige and Premium
On-Trade accounts, specialist retailers, luxury hospitality groups, and
premium lifestyle environments.
• Secure and maintain premium placements on tasting and pairing menus
within leading restaurants and fine-dining establishments
• Develop and expand the Corporate Channel by identifying new corporate
business opportunities, securing strategic partnerships, and building
sustainable revenue streams through targeted corporate engagement.
• Collaborate cross-functionally with Sales, Marketing, and Winemakers to
support new vintage launches, execute brand strategies, and ensure
effective and consistent brand execution within the market.
• Provide strategic support to regional sales teams and stakeholders by
planning and delivering high-impact trade visits, customer engagements,
and brand presentations to strengthen commercial outcomes and brand
positioning.
• Monitor and provide market intelligence, including competitor activity,
customer trends, and channel opportunities, to support informed strategic
decision-making and maintain competitive advantage.
• Deliver against agreed Key Performance Indicators (KPIs) aligned with DGB’s
commercial objectives, premium portfolio growth targets, and strategic
business priorities.
• Lead and facilitate internal and external wine training programs to
educate customers, sales teams, and partners, developing knowledgeable
brand ambassadors and strengthening long-term brand advocacy.
SKILLS, QUALIFICATIONS & OTHER REQUIREMENTS:
• Extensive wine knowledge, having successfully completed WSET Level 3 or
equivalent qualification.
• A degree or diploma in Sales, Marketing, Hospitality, or a related field, with a
minimum of 5 years' experience
• Strong commercial acumen with proven relationship-management and
business-development capabilities within premium or luxury environments.
• Demonstrated experience in premium event execution, customer
engagement, and hospitality relationship management.
• Passion for wine, storytelling, luxury brand building, and experiential marketing.
• Strong presentation, communication, public speaking, and interpersonal skills.
• Ability to confidently present wine training, masterclasses, and trade
engagements to both small and large audiences.
• Digitally savvy with an understanding of social media engagement, premium
brand positioning, and content collaboration opportunities.
• Innovative, energetic, highly motivated, and capable of working
independently in a fast-paced environment, including weekends and afterhours when required.
• A reliable, roadworthy, and presentable motor vehicle which is fully insured,
together with a valid unendorsed driver’s license.
• Computer literate, with proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• A third language would be advantageous.
IDEAL CANDIDATE PROFILE:
The ideal candidate is a highly presentable, relationship-driven wine
professional with a deep passion for luxury hospitality, fine wine, and premium
consumer experiences.
They are naturally influential, commercially astute, and confident engaging with
sommeliers, chefs, hospitality executives, private clients, and affluent
consumers. The successful candidate thrives in high-end environments and
understands how to position premium wine brands within aspirational lifestyle
settings.
They possess a strong understanding of premium wine culture, experiential
marketing, luxury partnerships, and modern brand storytelling - both in person
and digitally.
Please submit your application form, CV and proof of highest qualification to: recruitment@dgb.co.za
CLOSING DATE: Friday, 19 June 2026