Kleine Zalze Wines is looking for a charismatic, commercially minded wine professional to join our team as Brand Ambassador for the Western Cape. This is a chance to represent one of South Africa’s most celebrated premium wine brands, building relationships across the on-trade and high-value retail channels while bringing the Kleine Zalze story to life through unforgettable brand experiences.
Reporting to the Commercial Manager – South Africa and Africa, the Brand Ambassador will drive premium brand growth for Kleine Zalze across the Western Cape, with a strong focus on on-trade and high-value customers. You will build meaningful customer relationships, enhance brand perception and visibility, and deliver consistent volume and value growth aligned with our company sales strategy.
WHAT YOU’LL DO
- Brand Building & Customer Engagement
- Create memorable and differentiated brand experiences that connect customers emotionally to Kleine Zalze wines.
- Represent the brand authentically and uphold Kleine Zalze values in every interaction.
- Plan, host and execute premium wine tastings, activations and curated experiences.
- Develop a strong presence within the local wine and hospitality community.
Sales & Account Development
- Work closely with the sales team of our distributor to achieve and exceed sales and volume targets within the designated territory.
- Identify and secure new listings in restaurants, wine bars and key retail partners.
- Drive premiumisation through effective range positioning and upselling strategies.
- Execute promotions, menu placements and brand visibility initiatives.
On-Trade & Premium Channel Focus
- Build and maintain a strong network within the hospitality industry.
- Conduct regular trade visits and develop long-term customer partnerships.
- Provide ongoing wine training and service education to restaurant teams.
- Support customers in improving wine lists and premium offerings.
Events & Partnerships
- Organise and deliver events, festivals and experiential activations.
- Develop partnerships with venues, event managers and local organisations.
- Represent Kleine Zalze at industry events and brand showcases.
- Support direct-to-consumer initiatives including the wine club and online sales.
Market Intelligence & Administration
- Monitor competitor activity, consumer trends and market developments.
- Provide structured feedback and insights to management.
- Manage reporting, stock coordination and event logistics.
- Ensure efficient use and distribution of promotional materials.
WHAT WE’RE LOOKING FOR
Qualifications & Experience
- Grade 12, with a diploma or degree in Business Commerce or Marketing.
- Cape Wine Academy or WSET certification is beneficial.
- 4–5 years’ experience in a sales environment, with a proven track record in wine sales.
- Exceptional relationship-building ability.
Skills & Attributes
- Passionate and knowledgeable about wine, with a strong understanding of premium categories and on-trade dynamics.
- Charismatic and engaging, with excellent presentation and storytelling skills to deliver high-impact tastings and brand experiences.
- Commercially astute, with the ability to identify opportunities, drive premiumisation, and secure new listings.
- Well-networked within the hospitality industry, with strong relationship-building and influencing skills.
- Self-motivated and results-driven, with a proven ability to meet and exceed sales targets.
- Highly organised, with strong planning and execution skills for events and customer activations.
- Energetic, adaptable and professional, with a willingness to work flexible hours and represent the brand at a premium standard
A market-related remuneration is offered, according to qualification and experience. Own car is essential.
To apply, please submit your CV to daniellei@advinisa.co.za.
If you do not hear from us within two weeks of the closing date, please consider your application unsuccessful.