Reporting to the Regional Sales Manager, as a Key Account Sales Representative - On-Trade, you'll play a pivotal role in driving sales and fostering long-term growth for premium brands within key premium on-trade accounts. Combining your deep understanding of premium wine, modern sales acumen, and a customer-centric mindset, you'll be responsible for achieving sales excellence and solidifying DGB's position as the preferred partner in the industry.
Role expectations:
- Work and win in teams by exceeding sales objectives, increasing sales revenue, promoting the company’s products, providing a superior service to existing key accounts customers and establishing new accounts to establish DGB as a partner of choice.
- Develop and maintain strong relationships with restaurant owners, sommeliers, and other industry professionals by understanding and meeting their specific needs as it relates to our own long- and short-term objectives for the account,
- Professionally execute and attend promotions, activations, tastings and wine dinners, ensuring that they reflect the spirit of the brand and align with brand plans. Must have the confidence to host and entertain a large audience.
- Actively and timeously resolve customer complaints and implement improvement opportunities based on feedback from customers.
Our ideal candidate is:
- Energetic and trend-savvy and staying updated with lifestyle trends, leveraging this knowledge to secure new opportunities and offer your customers relevant solutions and value offering
- Passion for premium wine and spirits which drives your enthusiasm and deepens your understanding of premium wine and spirits
- Persistence for pursuing opportunities and deep knowledge about wine and spirits and the industry to warrant premium wine list growth on coveted wine lists
- Opportunistic mindset by having a keen eye for spotting gaps and opportunities in the market, allowing you to capitalize on emerging trends or unexplored avenues.
- Creative and Innovative in showing genuine interest in marketing strategies, brand development, and consumer behaviour, enabling you to align sales efforts effectively.
- Collaborating closely with brands to develop and execute memorable premium experiences that foster excitement and brand loyalty.
- Meticulous, organized, and resilient by being able to remain calm under pressure, ensuring smooth operations and effective problem-solving.
- Must be flexible to ensure availability for work related tasks and communications outside of regular business hours – It’s a lifestyle!
Role Requirements:
- The successful candidate will ideally have a relevant tertiary qualification
- A recognised wine certification through i.e. Cape Wine Academy or Wine & Spirit Education Trust (min WSET 2)
- Preferably 5 years sales experience in the wine or liquor environment
- Has an unendorsed driver`s license and own reliable transport,
- Comfortable and proficient in using cell phone technology and Sales Apps.
Please send your CV to recruitment@dgb.co.za before Friday 14 August 2026 for consideration.