We are an agency looking for a creative, strategic and organised Social Media Account Manager to join our growing team. This role is ideal for someone who is passionate about the South African wine, tourism and education industries and enjoys bringing brands to life through compelling digital storytelling.
You will manage a portfolio of clients, developing and executing social media strategies while creating high-quality content on location. The role requires regular travel to wineries, hospitality venues and tourism destinations for content creation, so a valid driver's licence and own transport is essential.
Location: Cape Winelands, South Africa
Key Responsibilities
- Develop and implement strategic social media plans aligned with client objectives.
- Manage multiple client accounts, ensuring deadlines and deliverables are consistently met.
- Develop and manage influencer and digital campaigns.
- Plan and execute monthly content calendars.
- Effective management of major social media platforms.
- Visit clients to capture high-quality photo and video content.
- Write engaging, on-brand copy for social media, blogs, press releases, newsletters and other marketing collateral.
- Design professional social media graphics and marketing materials.
- Edit videos and reels for platforms including Instagram, Facebook, LinkedIn and TikTok.
- Effective ad management.
- Manage community engagement and respond to messages and comments.
- Analyse campaign performance and prepare monthly reports with actionable recommendations.
- Build strong relationships with clients through excellent communication and proactive account management.
Requirements
- Minimum 3 years' experience in social media management or digital marketing.
- Excellent understanding of all major social media platforms.
- Exceptional writing and editing skills with strong attention to detail.
- Strong strategic thinking and the ability to translate business objectives into effective digital campaigns.
- In depth knowledge of the wine and tourism industry.
- Experience with content planning and campaign execution.
- Proficiency in graphic design software such as Adobe Creative Suite or Canva.
- Strong video editing skills using Adobe Premiere Pro, CapCut or similar software.
- Photography and videography experience for social media content.
- Excellent organisational and project management skills.
- A self-starter who is proactive, motivated and able to work independently.
- Professional, confident and client-focused.
- Valid South African driver's licence and own reliable transport.
- Willingness to travel regularly within the Cape Winelands and surrounding regions.
To apply, please reach out using the EMAIL THE ADVERTISER button on this advert.