Tuesday, 8 September, 2026
anonymous
Cape Town 
Brand and commercial marketing professional with 11+ years of experience building and growing premium consumer brands across the wine and FMCG sectors. Experienced across brand strategy, integrated marketing, national sales, direct-to-consumer, e-commerce, retail, trade marketing and customer experience.
Currently Brand Manager at a wine brand, where I lead national marketing and sales initiatives and have delivered 25% overall national sales growth, 63% growth in Wine Club sign-ups and 78% growth in online sales within one year. My experience spans the full consumer journey from retail and trade to tasting rooms, wine clubs, e-commerce and brand strategy.
A commercially minded brand professional with a strong understanding of how to translate brand positioning into consumer engagement and measurable business growth. WSET Level 3 qualified and recognised as one of South Africa's Top 30 Under 30 in the wine industry in 2022.