Dekkersvlei Vineyards, home of the World’s First White Pinotage, is looking for a passionate, driven and results-oriented Wine Sales Representative to join our growing team.
We are looking for someone who is confident, professional and passionate about wine, with the ability to build strong relationships, grow our brand and represent Dekkersvlei Vineyards throughout the Western Cape.
POSITION: Wine Sales Representative
Area: Western Cape
Employment: Full-Time
KEY RESPONSIBILITIES
Sales & Business Development
- Promote and sell the Dekkersvlei Vineyards wine portfolio throughout the Western Cape.
- Develop new business opportunities and secure new customers.
- Build and maintain strong relationships with restaurants, wine shops, retailers, hotels, lodges and other hospitality establishments.
- Service and grow existing customer accounts.
- Achieve monthly sales targets and grow market distribution.
- Identify market opportunities and provide feedback on competitors and industry trends.
- Manage customer orders and follow up on deliveries and client service.
Wine Tastings & Brand Promotion
- Conduct in-store wine tastings and promotional activations at retail outlets, wine shops and selected establishments.
- Host and assist with wine evenings, wine dinners and special tasting events.
- Conduct product presentations and guided wine tastings for clients and customers.
- Represent Dekkersvlei Vineyards professionally at wine festivals, trade shows and promotional events.
- Actively promote the Dekkersvlei brand and educate customers about our wines and unique story.
Farm Events & Tasting Room Assistance
- Assist with events hosted at Dekkersvlei Vineyards, including special functions, wine club events, festivals and promotional days.
- Assist the tasting room team during busy periods when required.
- Conduct wine tastings and assist guests with wine sales and product recommendations.
- Assist with the preparation, setup and smooth running of farm events.
- Be available to work selected weekends, public holidays and evenings when events or promotions require assistance.
Reporting & Administration
- Submit regular sales reports and customer feedback to management.
- Maintain accurate customer information and sales records.
- Assist with planning promotional activities and sales campaigns.
- Communicate upcoming events, promotions and customer opportunities to management.
REQUIREMENTS
- Previous sales experience is essential.
- Experience in wine, liquor, hospitality, FMCG or beverage sales will be advantageous.
- Passion and knowledge of wine.
- Wine tasting and hospitality experience will be advantageous.
- Excellent communication and relationship-building skills.
- Strong negotiation and sales ability.
- Self-motivated, target-driven and able to work independently.
- Professional appearance and conduct.
- Valid driver’s licence.
- Own reliable transport.
- Willingness to travel extensively throughout the Western Cape.
- Willingness to work selected evenings, weekends and public holidays when required for tastings and events.
- Computer literacy and experience with email, Excel and sales reporting.
THE IDEAL CANDIDATE
We are looking for someone who doesn’t wait for opportunities to come to them. You should be energetic, confident and comfortable opening new doors, meeting new people and building the Dekkersvlei Vineyards brand in the market.
This position is not only about selling wine. The successful candidate will become an ambassador for the Dekkersvlei brand, representing us at client tastings, wine evenings, in-store promotions and events hosted on the farm.
If you have a passion for wine, enjoy sales, hospitality and meeting new people, and thrive on achieving results, we would love to hear from you.
HOW TO APPLY
Please send your:
- Updated CV
- Relevant qualifications
- Contactable references
- Salary expectation
- Short motivation explaining why you would be the right fit for this position
to:
Elzaan Du Plessis
Dekkersvlei Vineyards
elzaan@dekkersvlei.com
Please use the subject line: WINE SALES REPRESENTATIVE APPLICATION
Only shortlisted candidates will be contacted.