Tasting Room Manager: Prestigious Wine Estate, Paarl Region

Wednesday, 9 September, 2026

Zelda Oelofse-Cornthwaite +27 82 399 6381

Paarl

Our Esteemed Client is a prestigious South African winery celebrated for its dedication to producing elegant, complex, and age-worthy Chardonnay and red blends, deeply rooted in the exceptional terroir of the Cape Winelands.

We are seeking a dynamic Tasting Room Manager to lead their team, enhance guest experiences, and drive sales.

Job Purpose: Deliver an unparalleled wine experience, drive sales growth, and manage daily operations to the highest standard.

Core Requirements:

• Qualifications: WSET Level 3/equivalent preferred. Own transport essential. Fluent English & Afrikaans (other languages beneficial)

• Experience: 2+ years’ management in premium wine tasting. Proven DTC sales track record. Hospitality, staff training, event coordination experience. EzyWine/Excel proficiency

• Core Traits: Hospitality-driven, passionate about wine. Expert communicator. Strong sales acumen. Excellent leadership, organization, and interpersonal skills. Reliable, accountable, effective under pressure

• Valid driver’s licence and own reliable transport preferred

Key Responsibilities:

• Guest Experience: Oversee tastings, engage guests, foster brand loyalty

• Sales: Achieve/exceed targets (POS, tasting fees, wine club). Grow visitor numbers and repeat business

• Team Leadership: Manage, mentor, train, and supervise Tasting Room staff

• Operations: Oversee daily operations, inventory, cash-ups, systems

• Events: Help coordinate and host events

• Compliance: Enforce health & safety, maintain immaculate facilities

• Collaborate with the Direct-to-Consumer Manager to continuously innovate and elevate the guest experience.

To Apply:

Start Date: PRIORITY POSITION

Due to the high volume of CV’s received, only shortlisted candidates will be contacted.