Sales Representative – On-Trade (Pretoria & Johannesburg)

We are a young, independent premium spirits company from the Western Cape, making South African potstill brandy. Our range runs from an approachable everyday serve up to aged expressions for top-end bars and restaurants, and it is already listed in national premium retail. We are a small founding team, so decisions get made quickly, there is no corporate red tape, and every account you open has a visible effect on the business.

We are now building our Gauteng presence and are looking for an experienced, well-connected sales rep to lead it on the ground.

Premium Spirits | Gauteng | Part Time 

The role

You will own the Pretoria and Johannesburg territory. Your main focus will be on-trade (bars, restaurants, hotels, lounges and event venues), with off-trade as a secondary channel. You will open new accounts, and make sure the brand shows up properly in every outlet we are in.

Key responsibilities

• Bring in new on-trade accounts across Pretoria and Johannesburg and grow them, starting with your existing network.
• Secure listings, back-bar placement, menu and cocktail-list features, and pouring deals.
• Grow rate of sale through staff training, tastings, activations and in-venue promotions.
• Build strong relationships with owners, bar managers, F&B managers and group buyers.
• Work closely with our distribution and logistics partner on orders, deliveries and stock.
• Support selected off-trade and independent liquor accounts where it makes sense.
• Keep CRM records accurate and report weekly on pipeline, sales against target and what you are seeing in the market.
• Represent the brand at trade events, festivals and consumer activations in Gauteng.

What we're looking for

• An established book of on-trade clients in Pretoria and/or Johannesburg. This is essential.
• At least 3 years of field sales experience in wine, spirits or premium beverages.
• A track record of opening accounts and hitting volume targets.
• A good working knowledge of brown spirits and the cocktail and premium serve culture. 
• Self-motivation and the ability to work independently without close supervision.
• Comfort working in a lean, start-up environment and the drive to build something.
• Strong presentation and negotiation skills, plus good admin habits.
• A valid driver's licence and your own reliable vehicle.
• Willingness to work some evenings and weekends for events and activations.

What we offer

• Competitive/attractive commission structure
• Travel / car allowance:
• An award-worthy, distinctive product that is easy to be proud of
• Room to grow as the business scales

Only shortlisted candidates will be contacted.