The sales consultant will serve as the primary point of contact for our clients and brand partners. They will drive sales targets by providing current clients with exceptional service, staying ahead of market trends and the competition, and developing creative management strategies for both. Each salesperson will also identify potential clients, generate leads, and convert those leads
Department: Western Cape Region Sales Department
Based in: Western Cape, with positions covering the following area: Robertson to Swellendam
Reports to: On Con Sales Manager
Start date: 01 January 2027
Roles & Responsibilities:
Sales & Business Growth
- Achieve volume objectives within the assigned area.
- Develop and maintain a structured call cycle to maximise customer engagement.
- Identify, secure, and grow new listings on wine lists through strong commercial judgement and negotiation.
- Execute promotions and listing drives to support volume growth and brand presence.
Customer Engagement & Relationship Building
- Build and nurture strong relationships with customers.
- Conduct structured trade visits with winemakers and brand marketing representatives.
- Deliver regular wine service training to customers and their staff.
Brand Activation & Market Insights
- Plan and execute promotions and activations at selected stores.
- Participate in special events to enhance brand visibility.
- Monitor and report on competitor activity, emerging trends, and consumer behaviour.
- Promote a wine culture that aligns with Vinimark’s values.
Skills and Experience
- 2–3 years’ experience in the liquor industry, specifically in an on-trade sales environment, including restaurants, hotels and bars.
- Experience in customer relationship management and building long-term partnerships.
- Ability to identify and develop new business opportunities.
- Ability to confidently present and promote brands in trade visits and events.
- Knowledge of wine and brand management is highly desirable.
- Adaptable to changing market conditions and business environments.
Key Attributes
- A passion for wine and the industry.
- Strong social skills and ability to build relationships.
- Target-driven with a goal-oriented mindset.
- Committed and driven, willing to go the extra mile.
Other Requirements
- A valid driver’s license and reliable vehicle are essential.
- Flexibility to work after hours for activations and events.
Vinimark Employee Blueprint
We expect every individual to:
- Take ownership and know their impact.
- Communicate directly and with intent.
- Deliver consistently against what matters.
- Build trust and influence outcomes.
- Think commercially and seek solutions.
- Act with a service mindset.
Should you meet the requirements, please forward your CV to Daxb@vinimark.co.za
Applications need to be submitted by 9 November 2026
Only short-listed candidates will be contacted. If you haven't received a response within two weeks, please consider your application as unsuccessful.