Let Your Wine's Narrative Stand Out - Public Relations

Tuesday, 20 August, 2019
anonymous    
Stellenbosch  

If your marketing plan is lacking the element of storytelling and your brand needs favourable recognition among targeted media, I can help you build your narrative on the ideal channels. 

Through strategic planning and guidance, your brand language can become a household dialect among the people you want your brand to appeal to. Finetuning the right key messages and aligning communication across the board (to link back to your digital presence, social media and internal culture) are only single factors that can make your story reach the right people. Having worked with smaller, family-run wine destinations and brand to international names, I can offer a straightforward approach to setting your brand apart among the media. 

Consulting services include:
Strategic alignment and planning: putting outputs against your ROI (elevating your marketing strategy with PR insights)
Content generation for the media, copy editing and checking (including design briefs, marketing material)
Media & influencer relations 
Media training 
Identifying of media opportunities: exchanges, partnerships, profile building
Stakeholder relations
Social Media oversight (social calendar planning and implementation)
Feedback reports
Communication management (if needed to align with internal team: social media, digital teams)

I'm currently freelancing in this position. You are welcome to contact me for information on expertise, CV and experience.