Liquor Category Manager – Durban Distribution Centre

Tuesday, 22 October, 2019

PB Liquor Merchants supplies wines to the liquor on-consumption market through its association with a major national distributer.

PB Liquor Merchants is seeking to appoint the services of a competitive sales person who is passionate about wine, beers and spirit, and takes pride in delivering exceptional customer service. 

 Main function

To promote liquor products with potential and existing on-consumption customers and support the supply and distribution of products to customers, in order to grow the customer base and increase wine sales.

Key responsibilities:

  • Identify potential customers from the client base of the distributer.
  • Plan sales calls, routes and servicing cycles, in consultation with the distributer’s Sales Representatives.
  • Telephone or visit potential or existing customers, alone or together with Sales Representatives, to promote products and attend to customers’ service requirements.
  • Establish and develop relationships with customers by providing information about the product range and educating them about product caracteristics, presentation, pairing and consumption preferences.
  • Plan and implement sales incentive programmes for Sales Representatives and customers, in consultation with the distributer’s Sales Management.
  • To present sales targets an incentive programmes to Sales Representatives and address queries.
  • Plan and execute/coordinate product promotions in line with supplier and customer requirements, including procurement of promotional materials.
  • Provide input and support to supplier initiated activation marketing campaigns.
  • Follow-up with sales representatives to ensure that sales and product promotion plans are effectively implemented, and provide support as may be necessary.
  • Monitor sales performance, and analyse and evaluate sales per customer, product category, range and item, in order to identify performance trends and draw conclusions regarding results.
  • Report on results of campaigns, incentive programmes and sales performance to suppliers, sales management and customers, on a regular basis, and provide recommendations for improvement.
  • Monitor, evaluate, plan and control stock levels in the warehouse.
  • Provide input to problem solving in the supply and distibution chain.
  • Build collaborative working relationships with Sales Representatives, Sales Managers, Warehousing Managers and Telesales Agents.

 Minimum requirements

  1. 5-years’ experience in liquor sales preferably to the on-consumption market.
  2. Proven track record in meeting customer growth and product sales targets
  3. Experience in stock planning and control
  4. Drivers license and own transport.
  5. Must be able to work flexible working hours.

Key Competencies

  • Knowledge of beer, wine and spirits categories and consumption preferences
  • Customer focus
  • Result orientation
  • Planning and organising
  • Ability to work collaboratively in a matrix reporting structure
  • Pesuasive communication skills

Rewards offered

  • Competitive remuneration package including performance incentives and employment benefits.


Send CV and copy of ID to by 28 October 2019. Should no feedback be received within two weeks after the closing date, please accept that the application was unsuccessful.