Sales & Tastings Coordinator

Tuesday, 11 February, 2020

De Toren Private Cellar is a boutique winery specialising in luxurious Bordeaux-style wines, situated on the Polkadraai Hills overlooking the picturesque Stellenbosch. The small, yet dynamic team of De Toren currently has a vacancy for a full-time Tastings & Sales Manager.

The main responsibility of this role is the daily representation of our prestigious brand during on- and off-site tastings and events. This includes the management of tastings from beginning to end, i.e. setup, presentation, direct sales, the maintaining of optimal service delivery and guest relations. The daily administrative duties along with the above mentioned duties are vital in this role. You will be supported by the extended marketing team and will report to the Marketing Manager. 

Requirements & Experience:

  • An genuine understanding and passion for the wine industry
  • A high school diploma and general education diploma for further studies
  • Relevant wine industry experience
  • Great communication skills (both verbal & written) - proficient in both English & Afrikaans
  • Accuracy and attention to detail with the ability to multi-task
  • Outgoing, friendly and approachable personality with a true enjoyment of people
  • Understanding of and adherence of professionality and well-groomed at all times
  • Good computer skills - proficiency in Microsoft Outlook, i.e. Word, Excel & Powerpoint
  • Own transport


Key Responsibilities:

Daily responsibilities will include but not be limited to:

  • Assistance to the marketing and front-of-house team through means of client liaisons, office administration and tastings on a daily basis.
  • Management of tastings and tasting room areas, including the bookings, setup, presentation, direct sales and general guest relations and service delivery.
  • Building a relationship with clients and maintaining this relationship on behalf of the brand through tastings and direct marketing/ sales activities.
  • Assist with the implementation and roll-out of key events and tastings throughout the year (both on- and off-site), including arrangement and setup, presentation, sales and client relationship management.



  • A self-starter with a keen interest in the wine industry and a passion for customer relationship management, presenting tastings and facilitating direct sales through supportive marketing activities. Must have the ability to work alone, but also be a great team player.


  • The remuneration package is competitive and includes a basic salary with the addition of commission earned on all sales. Details regarding remuneration to be discussed during the interview process.


If you are a driven, passionate and hard-working individual who meets the above criteria, please send your CV with a photo of yourself and a cover letter to, making use of the following subject line as reference: Tastings & Sales Manager: Your Name and Surname


To find out more about De Toren Private Cellar, visit us at: