Sales And Marketing Manager (Alto Wine Estate) - Market related

Saturday, 10 October, 2020
anonymous    
Stellenbosch  

ALTO WINE ESTATEsituated in the Stellenbosch region is recruiting a dynamic, ambitious, energetic, and motivated SALES AND MARKETING MANAGER, who will take overall responsibility for the Sales and Marketing function of ALTO WINES local and also internationally.

 

Duties and responsibilities:

A: BRAND MANAGEMENT

  • Develops business plans for marketing, sales, and brand management
  • Proactive and Reactive management of ALTO Wines

B: BUDGET MANAGEMENT

  • Overall budgeting responsibility for marketing, sales and brand management of ALTO WINES

C: BUSINESS DEVELOPMENT:

  • Identify and develop new business opportunities linked to production plan
  • Manage all license relationships, including target setting

D: SALES:

  • Manage all international and domestic sales channels
  • Provide the Estate Manager and Board with a monthly sales report covering all sales channels
  • Prepare a Board Report for Board meetings covering all sales and marketing activities
  • Coordinate the Christmas promotions for retail in all markets
  • Drive targets of the sales and marketing teams to ensure these targets are met.
  • Management of the following personnel: Brand Manager

E: MARKETING:

  • Maintaining brand integrity and driving brand evolution through all marketing, communication and packaging
  • The responsibilities include international travel and entertainment of agents.
  • Manage marketing platforms alongside the Brand Manager
    • All digital platforms: website, social media, newsletter etc.
    • Advertising
    • Public Relations
    • All collateral
    • CRM and database functions
    • Marketing shows and competitions
    • All events, promotions, and brand activations
    • Manage sponsorships and strategic partnerships
    • WOSA, Stellenbosch Wine Routes etc
    • Corporate Social Responsibility initiatives

Qualifications and experience:

B Com Marketing or related degree

10 years’ experience in a similar role, preferable in the wine industry.

 

Skills and competencies required:

Excellent Planning and organising; Business Development; Problem solving and decision making; Strategic and Commercial Focus and People Managing skills.

 

Remuneration: Market related.

 

Please forward CV’s to mercia@ernieelswines.com before/on 23 October 2020.

If no reply within 2 weeks after closing date of ad, please accept that you are unsuccessful.