Liquor Category Manager – Western Cape - 000

Wednesday, 17 March, 2021

PB Liquor Merchants is seeking to appoint the services of a competitive sales person who is passionate about wine, beers and spirit, and takes pride in delivering exceptional customer service. 

 Main function

To promote liquor products with potential and existing off-consumption customers and support the supply and distribution of products to customers, in order to grow the customer base and increase wine sales.

Key responsibilities:

  • Identify potential customers from the client base of the distributor.
  • Plan sales calls, routes and servicing cycles, in consultation with the distributor’s Sales Representatives.
  • Telephone or visit potential or existing customers, alone or together with Sales Representatives, to promote products and attend to customers’ service requirements.
  • Establish and develop relationships with customers by providing information about the product range and educating them about product characteristics, presentation, pairing and consumption preferences.
  • Monitor sales performance, and analyse and evaluate sales per customer, product category, range and item, in order to identify performance trends and draw conclusions regarding results.
  • Report on results of campaigns, incentive programmes and sales performance to suppliers, sales management and customers, on a regular basis, and provide recommendations for improvement.
  • Monitor, evaluate, plan and control stock levels in the warehouse.
  • Provide input to problem solving in the supply and distribution chain.

Minimum requirements

  1. 5-years’ experience in liquor sales preferably to the off-consumption market.
  2. Proven track record in meeting customer growth and product sales targets
  3. Experience in stock planning and control
  4. Drivers license and own transport.
  5. Must be able to work flexible working hours.

Key Competencies

  • Knowledge of wine, beer and spirits categories and consumption preferences
  • Customer focus
  • Result orientation
  • Planning and organising
  • Ability to work collaboratively in a matrix reporting structure
  • Persuasive communication skills

Rewards offered

  • Competitive remuneration package including performance incentives and employment benefits.


Send CV and copy of ID to by 23 March 2021. Should no feedback be received within two weeks after the closing date, please accept that the application was unsuccessful.