Marketing Executive

Wednesday, 31 March, 2021
anonymous    
Worcester  

Overhex Wines International, a well-established international wine company situated in Worcester is seeking to appoint a professional, highly motivated, and driven Marketing Executive who is passionate about Brand Building to join our team.

The Marketing Executive shall perform a critical role in the team with the primary responsibility of building our wine brands into established and desired brands both locally and in selected international markets.

The Marketing Executive drives collaborative efforts with the sales and marketing teams, as well as working closely with the Winemaking team to provide critical customer insight and a coordinated approach to implement promotional activities. The Marketing Executive is responsible to develop and oversee the commercial and brand strategies including digital strategies for the brands and assume responsibility for growing the brands both locally and internationally.

Duties & Responsibilities

  • Market analysis of key international and national markets
  • Deliver and manage marketing strategies to ensure brand recognition
  • Increase brand visibility and sales through effective strategic marketing activities
  • Conceptualize, develop, and communicate marketing activities
  • Oversee and co-ordinate the implementation of marketing activities by the Sales Force
  • Manage content creation relevant to the brand including photo-shoots
  • Identify new marketing opportunities for the brand including PR / seeding / events etc
  • Set monthly targets for and manage PR
  • Coordinating of social media and marketing drives
  • Art Direction of campaign visuals
  • Understanding of Customers’ needs and preferences and assist with retail concepts in and out of stores to ensure brand alignment
  • Project & event management
  • Budget Management and resource allocation
  • Develop and maintain an annual calendar of marketing activity for Monthly review
  • Post campaign analysis on all campaigns showing ROI
  • Global reporting where applicable

Key Competencies, Experience & Qualifications

  • Diploma / Degree in Marketing, Sales or other relevant qualifications
  • Proven Brand Building Success
  • Digital Agency experience (web and social media at a high level) (preferred)
  • Advanced Presentation Skills
  • Self-motivated and able to work independently and strive for excellence
  • Excellent communication skills
  • Proficient in Microsoft 365 (Office 365) and ability to adopt the reporting systems and Business Information systems and processes relevant to the position
  • Intermediate to advanced Excel skills
  • Strong analytical and creative problem-solving skills
  • Meeting deadlines
  • Understanding and knowledge of premium wine products
  • Willing to travel within the country and internationally and performing task over weekends and evenings when necessary.
  • Apply strong leadership skills in line with the company's Leadership Principles and the ability to influence others
  • Display strong interpersonal and negotiation skills
  • Demonstrate initiative and strategic thinking

In return for your contribution, we offer a market-related remuneration package.

Remote work can be negotiated

Please apply by sending your cv to recruitment@overhex.com before 09:00 on, 16 April 2021.

Commencement of duties:  As soon as possible

If you don’t hear from us within two weeks from the closing date you can assume that your application was unsuccessful.