Sales Manager position for a new winery

Monday, 31 May, 2021
Cape Town  

A new winery on the scene, located in the Paarl Winelands is looking for someone to join the team and grow the presence of the wines in both South African retail and trade, as well as internationally. The winery has a truly maverick approach to winemaking with no set formulas, intriguing varietals, a growing wine range and critical acclaim.


  • Work in conjunction with operations, marketing, and the wine team to increase the market share of wineries products;
  • Promote the wineries brand within the marketplace to improve brand recognition and brand equity;
  • Develop and implement a sales strategy (incl. positioning of products) for on-con and off-con locally and abroad;
  • Identify, grow and take care of new and existing relationships with customers, distributers and merchants;
  • Launch new products into trade and ensure new products are listed with the correct product positioning;
  • Create an annual sales plan and budget to cover listings, customer support, travel, products launches etc;
  • Ensure customers, distributors and merchants are informed of changes within products or product lines;
  • Manage allocation distribution where necessary on products (if part of the sales strategy developed);
  • Work closely with logistics and distributers to ensure wine is distributed correctly;
  • Brief marketing on requirements for the wine trade (creative requirements, promotional events etc);
  • Provide reporting on sales and adjust strategies as needed to promote growth;
  • Host special events, tastings, wine shows etc to promote sales and growth.


  • Minimum 3 years wine industry experience, wine and/or sales and/or marketing qualifications beneficial;
  • Existing network of restauranteurs and/or retail contacts and strong relationship management skills;
  • Strong organisational, analytical, and sales skills with the ability to influence;
  • Must be self-motivated to work alone and have strong communication skills (verbal and written);
  • Must be passionate about wine and believe in the Paarl wine region.


Position will be remote working with basic (experience related) + commission.
Contact to apply.