Brand Ambassador in Wine Industry

Thursday, 16 September, 2021
Amber Baron     0218553218

To maintain and develop relationships with existing and new clients within the Western Cape based on National strategy and to ensure that Key Results Areas are achieved through the most effective and efficient utilisation of resources in order to achieve marketing, sales and distribution objectives.

Key Responsibilities:

  • To achieve sales targets
  • Establish close and effective working relations with the trade and business partners
  • To develop and implement a regional Sales Plan which meets brand, volume, distribution and profit objectives
  • Maintain and develop the Brand within the constraints of the National marketing plan as well as the budget set.
  • Gather, integrate and interpret market information to ensure appropriate action.
  • Communicate directly with the Sales Manager to the standard set.  Provide accurate trade sales and distribution information and reports on performance of accounts and to ensure all relevant information is passed on effectively and regularly.
  • To position the Brand as a leading, luxury brand.
  • Time Management to maximise effectiveness.
  • Service Driven and motivated – to go above and beyond the call of your standard duties.
  • Computer Literate and own transport is required.
  • Strategic thinking and planning with sound business skills.
  • High level of negotiation and influencing skills.
  • Client Relationship Management – this relates to both growing current client sales as well as new client sign-ups and sales.
  • Excellent Communication skills both within the company and with clients.
  • Excellent Presentation Skills with a high level of product knowledge.
  • Achieve maximum Store presence for both on and off consumption clients.
  • Achieve distribution/logistic deadlines/turnaround time.
  • Organise, attend and manage all Western Cape/Gauteng based events with the guidance of the Sales Manager including but not limited to in store tastings and promotions, dinners, wine festivals etc

Organise waiter trainings and incentives within the on-con environment.  Implement Wine List inserts and Black Board listings in restaurants after discussion with the Sales Manager

Experience and Competencies

  • Sales/Marketing degree or diploma or similar higher qualification.
  • 3 – 4 years’ experience within the Wine Sales Industry, with a good understanding of the local market conditions and dynamics.
  • Exceptional Product knowledge, including an above average food and wine knowledge.

Good understanding of the distribution/logistic requirements and constraints