Looking for a partner in wine!

Thursday, 14 October, 2021
Walker Bay  

Celebrating a passion for wine and South-Africa, the Herten-Haspeslagh family moved from Belgium to Hermanus to settle in the Upper Hemel-en-Aarde Valley, bringing with them their 3 children and centuries of farming experience. As the first-generation owners of Hasher Family Estate, they are laying a firm foundation for descendants to follow and fortify. Hasher Family Estate is upgrading their vineyards and will be releasing their first vintages in 2022. The exceptional terroir promises exquisite wines, especially when the dedicated team behind them has a passion for cultivating a style that is deeply rooted in expressing a sense of of this place.

Do you love creating strong messages and translate them into actions? Do you love to interact with customers? Would you like to help starting up a new brand? Then you might be the team member we are looking for to drive our Sales & Marketing!

Your main responsibilities will be:

  • Developing and executing the Marketing and Sales strategy, including PR and Digital strategy
  • Activating sales in the South-African market
  • Setting-up sales channels with distributors internationally 
  • Crafting our brand position and increasing brand awareness on the local and international market
  • Ensuring consistent brand look & feel across all marketing channels
  • Organizing and planning campaign initiatives and events
  • Developing professional relationships with media, influencers and onsite visitors
  • Developing our tasting room from scratch
  • Being a sparing partner and supporting member of our team

We are looking for:

  • At least 5 years experience in a similar role, preferably in the wine industry
  • A strong digital know-how, with a solid understanding of digital marketing including analytics metrics and tools
  • Strategic and innovative thinker, but with a hands-on and pragmatic approach
  • Commercially driven and go-getter
  • Strong communicator who’s able to enthousiasme customers and colleagues
  • Creative problem solver
  • Strong knowledge of English, any additional language is a plus. 

What do we offer? Next to a market conform salary package, we offer you a place where you can make a difference, where you can help the potential of this beautiful farm come to bloom. You’ll be one of the first members of our team and will thus be a the forefront of this old start-up, a new brand but with centuries of farming tradition. 

If you're interested, please send your resume as well as a short introduction video (2 minutes) to celine@hasherfamilyestate.co.za