Liquidity - Portfolio Manager - Ultra Premium Wine & Spirits, On Trade

Friday, 10 May, 2024
Charlotte Spicer     0219059066
Cape Town  

A sales representative, or Portfolio Manager, is the cornerstone to the success of Liquidity, being not only a reflection of the business, but an extension of its Brands, values and ethos. A Portfolio Manager will be responsible for a specific segments, which may include both on & off trade customers as the area dictates. This role is target driven and the person must be able to work independently in a highly pressured environment.

We have various roles available for applicants to apply - please include the role in your application email subject line for ease of reference

- On Trade Johannesburg (Sandton)
- On Trade Cape Town (CBD/ Southern Suburbs) 
- On Trade Winelands / Northern Suburbs 


Effectively manage and develop a universe of suitable outlets in order to deliver individual, regional & company  targets for our portfolio of premium wine & spirit brands. Proactively grow the net sales value by observing, analyzing, planning & implementing targeted sales and marketing activities in the outlet universe, that deliver a positive ROI to the business & place our brands in the hearts & hands of our target consumer.


A Liquidity Portfolio Manager should always strive for Commercial Excellence in all elements of the role, always considering the triple win of both company, customer & consumer with a view of driving long term, sustainable, profitable sales value growth on our key brands.

 Sales & Promotional execution

  • Call on established active customer database, as per provided call cycle, reviewing monthly to drive efficiency as required with line manager, ensuring full call adherence over quarter.
  • Increase rate of sale on active items in active universe by utilizing brand building assets & initiatives
  • Increase listings & distribution of key brands within active universe, against set targets within tiered segmentation structure.
  • Source leads to increase universe of outlets, in line with tiered segment targets, ensuring that all needed documentation is collated & submitted correctly.
  • Utilizing provided deals and discounts within agreed parameters, to drive value growth yet ensuring pricing consistency across customer base.
  • Ensure high merchandising standards are maintained & POSM is utilized correctly & tracked on repforce.
  • Find & implement & measure additional visibility opportunities throughout the year
  • Build trust based relationships with customer, handling queries and resolving any issues, driving brand & category knowledge, brand engagement & advocacy.
  • Ensure that customer accounts are up to date and in good standing.
  • Execution of brand campaigns as per set quarterly KPI’s
  1. Reporting/Ongoing Measurement & evaluation
  • Ensure that monthly &/or quarterly reports are provided as required against all direct trade investment, implemented business plans & contracts and/or promotional events & activations, with a view of ROI & adherence to negotiated contract conditionality.
  • Ensure all supporting documents are provided timeously and ensuring invoices are submitted within fiscal period.
  • Provide key trade insights to the greater team, sharing best practice, consumer, brand, and channel trends


  • Appropriate tertiary qualification (Marketing/Sales/Business Degree preferable)
  • National Diploma level with commerce, sales and marketing preferable
  • Min 3 years sales experience in the liquor industry or within an FMCG environment (essential)
  • Driver’s License & own reliable transport (essential) 

We offer a monthly salary with a quarterly bonus scheme based on individual and company performance against budget. 

Email your CV and application to 
Note only shortlisted candidates will be contacted