Tuesday, 9 December, 2025
Christine Loopstra
W/A 0729843464
Western Cape 
My client, an iconic hospitality establishment in the heart of the Helderberg region, is seeking an experienced and forward-thinking Sales & Marketing Manager to lead the hotel’s commercial strategy. This role is ideal for a driven professional who excels at building strong client relationships, shaping brand presence, and unlocking revenue opportunities across diverse markets.
Purpose of the Role
The purpose of this position is to guide the hotel’s sales and marketing direction, elevating revenue performance and market positioning. The role oversees all sales channels, supports brand visibility, and ensures the property remains a preferred destination within the Cape Winelands. Close collaboration with internal departments and Marriott-linked sales networks is essential to delivering cohesive, guest-focused outcomes.
KEY RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO
Sales & Revenue Development
- Implement annual sales and marketing plans to achieve revenue, occupancy, and market share targets
- Develop new business across corporate, leisure, MICE, and group segments
- Collaborate with Marriott sales networks to expand reach
- Support revenue planning, budgeting, and rate strategy
- Grow banquet, conference, and event sales
- Represent the property at trade shows, sales missions, and networking events
Client Engagement & Relationship Management
- Maintain strong relationships with corporate clients, travel partners, and event planner
- Conduct regular sales calls, presentations, and site visits
- Strengthen the hotel’s presence in local, regional, and international markets
Team Leadership & Collaboration
- Guide and support the Digital Marketing Coordinator
- Work closely with Operations, Reservations, and Marketing to ensure cohesive service delivery
Marketing & Brand Positioning
- Oversee marketing initiatives to maintain consistent brand alignment
- Monitor market trends and competitor activity to adjust strategies
- Support digital campaigns, social media activity, and promotional content development
Reporting & Administration
- Prepare sales and marketing reports, forecasts, and pipeline updates
- Manage departmental budgets effectively
- Maintain accurate CRM records and sales documentation
CRITERIA
Qualifications & Experience
- 5–8 years’ experience in hotel sales and marketing leadership within a 4- or 5-star environment
- Demonstrated success in achieving commercial targets and leading teams
- Strong understanding of all major hospitality market segments
- Experience with Marriott systems advantageous
- Excellent communication, negotiation, and presentation abilities
- Degree or diploma in Sales, Marketing, or Hospitality preferred
Key Competencies
- Strategic and commercially focused
- Strong leadership and mentoring abilities
- Relationship-driven and client-centric
- Highly organised with strong analytical capability
- Adaptable, proactive, and confident working under pressure
- Able to drive revenue across multiple channels
Christine Loopstra: christine@helderbergpersonnel.co.za