RSA (Regional Sales Ambassador): Gauteng (Pretoria) & North West Province

Wednesday, 20 December, 2017
Bernadine de Winnaar    

Employed by Graham Beck Enterprises as a team member of the South African Regional Sales Ambassador team managing the DGB channel, the incumbent assumes the role of Regional Sales Ambassador of both Graham Beck Méthode Cap Classique  and Steenberg Vineyards in the Gauteng (Pretoria) and North West Province. . The Regional Sales Ambassador upholds a productive and complementary relationship with DGB (GBE’s national distributor) for attaining the goals set for GBE’s sales, including the recruitment of customers, nurturing sound relationships and building GBE’s Méthode Cap Classique and Wine brands. The RSA reports to the GBE National Sales Manager (NSM.)


Key Responsibilities (but not limited to):

  • Call on both on consumption and off consumption outlets within the Gauteng (Pretoria) and North WestProvince..
  • Building of effective long term  relationships with customers and relevant stakeholders to achieve results and also promoting the brands to consumers at selected events
  • Working closely with the Graham Beck Brand Ambassador to build and enhance already established customer relationships with the outlets that fall in their area of responsibility
  • Ability to identify potential and sustainable business opportunities for the GBE portfolio of  Méthode Cap Classique and still wines across both the On and Off Trade Channel as well as potential private customers
  • Selling and promoting GBE’s portfolio of Méthode Cap Classique and still wines (Graham Beck & Steenberg)
  • Optimize all resources to achieve sales targets (sales support, promotional stock and items and time) and resolve issues quickly
  • Execute all promotions in line with the national/regional promotional plan
  • Responsibility for implementing and optimizing the sales targets and growing the market share in line with the targets that have been set for the DGB channel
  • Monthly reporting against agreed targets and of competitive activities

Skill requirements and personality traits:

  • Professional communication (written and verbal) as well as personal interfacing skills,  resulting in a high level of credibility, trust and respect with both internal (colleagues and DGB) and external stakeholders (trade customers and consumers)
  • Have a strong ability to function independently without supervision as well as part of a team
  • Have good self-motivation and respond well to instruction from management
  • Confident enough to provide timeous feedback to team and internal customers on areas for improvement and efficiencies, completion of activities and any other business related challenges that require quick and sound solutions
  • A passionate and positively disposed individual
  • Likeability and a bespoke appearance, as one would expect of a representative of a high end wine portfolio
  • Valid Code 08 driver’s license without endorsements
  • Basic computer skills (MS Office suite – Excel/Word and Outlook)
  • Solid business acumen and understanding
  • A passion for customer service
  • A good understanding of customer relationships and needs analysis
  • Strong negotiating skills
  • A high level of energy as this position involves working long, flexible hours, including some evenings, weekend and public holidays when required.
  • Prepared to travel when required for meetings and conferences as well as a minimum of monthly travel to North West Province


  • A relevant tertiary qualification will be advantageous (preferably marketing / sales)
  • A sound wine knowledge
  • Computer literate (Excel, Outlook, Word and Power Point)
  • A minimum of 4 years working experience in a similar/related position of employment
  • If and where possible a solid and established customer base in these respective areas

The successful applicant will preferably be resident in the Pretoria area.