Brand Ambassador -Ref: BA0304

Friday, 17 May, 2019
Liana Koopman     021 8073272

Reporting to: Coastal On Con Manager                                  Department : SA Sales


Location: Western Cape


Purpose: To ensure exposure, increased sales and achievement of targets by representing the company and its brand. Visit On-consumption outlets (clubs, bars, etc.), arrange events/corporate tastings, etc. and educate consumers and trade staff regarding the brand.                               



  • Matric/Grade 12, a relevant tertiary qualification in sales and or marketing will be advantageous
  • At least 5 years relevant experience in FMCG
  • 5 years knowledge of wine and liquor is essential
  • Computer literate - MS Office, Excel, PowerPoint
  • Must have own vehicle and a valid driver’s license without endorsements
  • Must have the ability to communicate in English (verbal and written)
  • IT literate on an advanced level (Word, Excell, Powerpoint)
  • After hours and weekend work may be required from time to time



  • Strong sales skills and experience
  • Ability to plan, initiate and run promotions
  • Strong negotiating, relationship building and networking skills
  • Ability to operate independently
  • Business presentation skills
  • Must be self-motivated, self-driven and innovative



  • Brand activation in the on-consumption outlets, to be present at activations within your outlets and territory and to manage promoters provided by external agencies
  • Achieve volume & availability targets
  • Achieve merchandising and brand visibility targets as per in trade execution plans
  • Negotiate Wine/Spirits listings in targeted outlets within investment guidelines
  • Activate wine, spirits and RTD(ready to drink) listings in outlets
  • Arrange and facilitate regular Wine and Spirit tastings
  • Negotiate Wine and Spirit listings
  • Present brand information to educate bartenders and trade staff
  • Scope and identify events and shows and provide information for corporate calendar


Preference will be given to EE candidates



To apply, please email your CV to or Fax to 086 644 1822

Closing date for applications: 30 May 2019