Digital Brand Manager

Friday, 2 August, 2019

The Digital Wine Department is situated at Boschendal and these positions will report directly to the Marketing Director – Wine.

Responsibilities include, but are not limited to:

·       Strategically plan and execute all web, SEO/SEM and social media communication plans;

·       Grow our premium digital presence through paid media, PR and influencer marketing initiatives.;

·       Measure and report performance of digital marketing campaigns against goals (ROI and KPIs);

·       Identify trends and insights, and optimize spend and performance based on these insights;

·       Present new and creative digital and brand growth strategies;

·       Drive proactive engagement opportunities online

·       Collaborate with Marketing Managers to co-develop Through the Line campaigns;

·       Identify and manage agencies and other vendor partners;

·       Evaluate emerging technologies and lead adoption if appropriate;

·      Implementing digital strategy for the brands through web, social media and online retailers

·       Manage brand websites through Google Analytics and Webmaster Tools;

·       Manage all email marketing campaigns, collation of key content pieces and online offers;

·       Conceptualise all e-commerce offers and campaigns and collaborate with retailers

Personal attributes required are:

·         Executional excellence

·         Excellent creative/design/ art direction sense

·         Ability to multi-task and attention to details

·         Administration management skills

·         Strong Interpersonal and influencing skills

Qualifications & Experience Required

    • Demonstrable experience leading and managing SEO/SEM, writing ability, strategic thinker, marketing database, social media;
    • Solid knowledge of website analytics tools, (e.g.: Google Analytics, Hootsuite Enterprise);
    • Experience in setting up and optimizing Facebook Ad Campaigns with the knowledge to oversee Google, LinkedIn & Twitter;
    • Experience in managing social media complaints and proactive engagement campaigns;
    • Experience in managing and executing e-blasts and emailer campaigns;
    • Experience in managing Web Development Builds with the ability to inform UX/ User Experience and CRM Journeys;
    • Strong Analytical skills and data-driven thinking;
  • Up-to-date with the latest trends and best practices in online marketing;
  • Social media tools:
    • Understanding and experience of Business Manager through the Facebook Platform;
    • Understanding of Pixels and remarketing through social channels
    • Understanding ADS Manager and implementation;
    • Understanding Messenger Platforms and how to build one-to-one relationships through direct channels i.e. Whatsapp for Business.
  • Knowledge of CMS platforms:
  • WordPress, WooCommerce, Magento
  • Knowledge of Email Marketing Platforms:
  • Mailchimp, Campaign Monitor;
  • Knowledge working in Social Enterprise Tools: 
  • Hootsuite and Meltwater.

Previous experience with Wine Brands will be a distinct advantage in your application

PLEASE SUBMIT APPLICATION to by no later than Friday 9 August 2019