A sales representative, or Portfolio Manager, is the cornerstone to the success of Liquidity, being not only a reflection of the business, but an extension of its Brands, values and ethos. A Portfolio Manager will be responsible for a specific segments, which may include both on & off trade customers as the area dictates. This role is target driven and the person must be able to work independently in a highly pressured environment.
We have various roles available for applicants to apply - please include the role in your application email subject line for ease of reference
- On Trade Johannesburg (Sandton)
- On Trade Cape Town (CBD/ Southern Suburbs)
- On Trade Winelands / Northern Suburbs
PURPOSE & SCOPE OF ROLE:
Effectively manage and develop a universe of suitable outlets in order to deliver individual, regional & company targets for our portfolio of premium wine & spirit brands. Proactively grow the net sales value by observing, analyzing, planning & implementing targeted sales and marketing activities in the outlet universe, that deliver a positive ROI to the business & place our brands in the hearts & hands of our target consumer.
KEY DUTIES & RESPONSIBILITIES:
A Liquidity Portfolio Manager should always strive for Commercial Excellence in all elements of the role, always considering the triple win of both company, customer & consumer with a view of driving long term, sustainable, profitable sales value growth on our key brands.
Sales & Promotional execution
- Call on established active customer database, as per provided call cycle, reviewing monthly to drive efficiency as required with line manager, ensuring full call adherence over quarter.
- Increase rate of sale on active items in active universe by utilizing brand building assets & initiatives
- Increase listings & distribution of key brands within active universe, against set targets within tiered segmentation structure.
- Source leads to increase universe of outlets, in line with tiered segment targets, ensuring that all needed documentation is collated & submitted correctly.
- Utilizing provided deals and discounts within agreed parameters, to drive value growth yet ensuring pricing consistency across customer base.
- Ensure high merchandising standards are maintained & POSM is utilized correctly & tracked on repforce.
- Find & implement & measure additional visibility opportunities throughout the year
- Build trust based relationships with customer, handling queries and resolving any issues, driving brand & category knowledge, brand engagement & advocacy.
- Ensure that customer accounts are up to date and in good standing.
- Execution of brand campaigns as per set quarterly KPI’s
- Reporting/Ongoing Measurement & evaluation
- Ensure that monthly &/or quarterly reports are provided as required against all direct trade investment, implemented business plans & contracts and/or promotional events & activations, with a view of ROI & adherence to negotiated contract conditionality.
- Ensure all supporting documents are provided timeously and ensuring invoices are submitted within fiscal period.
- Provide key trade insights to the greater team, sharing best practice, consumer, brand, and channel trends
EXPERIENCE & QUALIFICATIONS:
- Appropriate tertiary qualification (Marketing/Sales/Business Degree preferable)
- National Diploma level with commerce, sales and marketing preferable
- Min 3 years sales experience in the liquor industry or within an FMCG environment (essential)
- Driver’s License & own reliable transport (essential)
We offer a monthly salary with a quarterly bonus scheme based on individual and company performance against budget.
Email your CV and application to Charlotte@liq.co.za
Note only shortlisted candidates will be contacted