Marketing Manager - Stellenbosch Vineyards

Are you a creative genius with a knack for strategic thinking? Do you have a passion for driving brand success and crafting unforgettable marketing campaigns? If so, we want you to be part of our team!

The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand presence for our portfolio of brands, drive sales, and create consumer awareness and loyalty.  This role requires a deep understanding of the wine industry, consumer behaviour and the ability to create compelling marketing campaigns that resonate with our target audience. 

Main responsibilities: 

• Develop and implement comprehensive marketing strategies to promote our wine products and brand.
• Plan and execute marketing campaigns across various channels, including digital, social media, email, events, and traditional media.
• Collaborate with the sales team to align marketing efforts with sales goals and objectives.
• Collaborate with international teams to drive the portfolio of brands in key markets.
• Be the brand/portfolio custodian including understanding the brand profitability and actively work towards improving profitability
• Manage and oversee the creation of marketing materials, including brochures, advertisements, website content, and social media posts.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Build and maintain relationships with key industry influencers, media, and partners.
• Organize and participate in wine tastings, trade shows, and other promotional events.
• Monitor and analyse the performance of marketing campaigns, providing insights and recommendations for improvement.
• Manage the marketing budget, ensuring effective allocation of resources.
• Stay up-to-date with industry trends and best practices to continuously improve marketing effort

Requirements and qualifications needed: 

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Marketing Manager, preferably in the wine or beverage industry.
• Strong understanding of digital marketing, social media, and content creation.
• Excellent communication and interpersonal skills.
• Ability to think creatively and strategically.
• Proficiency in Word/PowerPoint/Excel
• Strong project management skills and attention to detail.
• Passion for wine and a deep knowledge of wine products and industry trends.

If you have what it takes and if you are interested in applying, please send your CV to liandec@stellvine.co.za. Kindly note that we will only contact shortlisted candidates. 

*POPIA disclaimer: All personal information gathered in the recruitment process will be used for recruitment purposes only*