Somerset West: My client, a prominent 5-star establishment located in the picturesque Helderberg area, is seeking an experienced, charismatic E-Commerce Manager with a passion for hospitality and E-Commerce, to join the team.
Purpose of the role: The E-Commerce Manager will lead the hotel’s online sales strategy, digital marketing, social media, and website initiatives to strengthen its online presence, boost direct and online bookings, and maximize revenue. This role demands a strong knowledge of E-Commerce platforms, digital marketing, social media, and the hospitality industry.
Criteria:
- Accreditation in Marketing | E-Commerce | Business Administration
- Proven track record in e-commerce marketing, ideally within the hospitality industry
- Proficiency with Opera, OTAs, and channel management tools
- Strong marketing skills in PPC, social media, and email campaigns
- Analytical ability for metrics tracking and data-driven decisions
- Effective collaborator with sales, marketing, and revenue teams
- Familiarity with Meta platforms and social media strategy
- Content creation and design for website, social media, and promotional materials
- Customer experience optimization across booking platforms
- Local business partnership development
- Excellent proficiency in the English language
- Excellent computer literacy
KPI’s (responsibilities include but are not limited to):
- Direct booking revenue percentage vs. OTAs
- Average Daily Rate (ADR) in relation to direct bookings
- Return on Advertising Spend (ROAS) for campaigns
- Email engagement rates (opens, clicks, conversions)
- Proficiency in online booking platforms and channel managers
- Success rate of Opera rate promotions
- Occupancy rate tracking and alignment with pricing strategies
- Voucher issuance, redemption, and SOP compliance
- Meta advertising performance metrics (reach, engagement, conversion)
Candidates who meet all the criteria as set out above, and who will be resident in the Helderberg area at the time of appointment, are invited to apply for this position. Please e-mail your details and current CV:
Christine Loopstra: christine@helderbergpersonnel.co.za
Note that consideration will only be given to applicants who have experience in an equal role in the hospitality industry and who are currently resident in the Western Cape Helderberg area, or those who are willing to relocate.
While we appreciate each application received, we will only reply to candidates who meet the criteria as set out.