Vinimark is looking for a dedicated and results-driven On Consumption Sales Representative to drive sales and strengthen relationships within the Western Cape on-trade sector. Based in Cape Town, this role involves working closely with restaurants, hotels, and bars to promote our wine portfolio, execute brand activations, and provide wine service training.
Roles and Responsibilities:
• Sales & Business Growth
o Achieve volume objectives within the assigned area.
o Develop and maintain a structured call cycle to maximise customer engagement.
o Identify new business opportunities to expand the brand’s footprint.
- Customer Engagement & Relationship Building
o Build and nurture strong relationships with customers.
o Conduct structured trade visits with winemakers and brand marketing representatives.
o Deliver regular wine service training to customers and their staff.
- Brand Activation & Market Insights
o Plan and execute promotions and activations at selected stores.
o Participate in special events to enhance brand visibility.
o Monitor and report on competitor activity, emerging trends, and consumer behaviour.
o Promote a wine culture that aligns with Vinimark’s values.
Skills and Experience
- Minimum one year’s experience in the liquor industry, specifically in on-trade sales (restaurants, hotels, bars).
• Experience in customer relationship management and building long-term partnerships.
• Ability to identify and develop new business opportunities.
• Ability to confidently present and promote brands in trade visits and events.
• Knowledge of wine and brand management is highly desirable.
• Adaptable to changing market conditions and business environments.
Key Attributes
• A passion for wine and the industry.
• Strong social skills and ability to build relationships.
• Target-driven with a goal-oriented mindset.
• Committed and driven, willing to go the extra mile.
Other Requirements
• A valid driver’s licence and reliable vehicle is essential.
• Flexibility to work after hours for activations and events.
Should you feel you meet these requirements, kindly forward your CV to Daxb@vinimark.co.za.
Applications need to be submitted by Friday, 18th April 2025.
Only short-listed candidates will be contacted. If you haven't received a response within two weeks, please consider your application as unsuccessful.