Thelema is looking for a dynamic and results-driven Brand Ambassador to represent our portfolio across both the on- and off-consumption channels in the Western Cape. Based in Cape Town, this role requires a proactive and personable individual who can build strong relationships, drive sales, and promote our wines across restaurants, hotels, bars, retail outlets, and specialist wine stores.
Key Roles and Responsibilities
Sales & Business Development
- Achieve sales and volume targets across both on- and off-con channels.
- Develop and maintain a structured call cycle to maximise trade engagement.
- Identify and convert new business opportunities to grow Thelema’s footprint.
Customer Engagement & Relationship Building
- Build and maintain strong, long-term relationships with trade customers.
- Participate in marketing initiatives.
- Deliver regular wine training sessions to trade staff, ensuring brand knowledge and service standards.
Brand Representation & Market Activation
- Plan and execute promotions, in-store tastings, and activations.
- Represent Thelema at trade shows, wine festivals, and industry events.
- Gather and report insights on market trends, competitor activity, and consumer behaviour.
- Champion Thelema’s values and contribute to cultivating a premium wine culture.
Skills and Experience
- Relevant experience in the wine industry, ideally with exposure to both on- and off-consumption channels.
- Strong interpersonal skills with a proven track record in sales and customer relationship management.
- Confident communicator, comfortable presenting and hosting tastings.
- Good knowledge of wine; WSET qualifications or similar will be advantageous.
Key Attributes
- A genuine passion for wine and the South African wine industry.
- Energetic, outgoing, and socially confident.
- Self-motivated, target-driven, and detail-oriented.
- Willingness to go the extra mile and represent Thelema with pride.
Other Requirements
- Valid driver’s licence and own reliable vehicle.
- Availability to work evenings and weekends as required for events and activations.
To apply, please send your CV and a short motivation letter to TS@thelema.co.za.
* We would be happy to form part of a small portfolio if you are already representing other brands.