Equipment Sales Representative (Agriculture)

The Equipment Sales Representative at Orchard Agri will be responsible for selling agricultural equipment and machinery directly to farmers and other end-users. This role requires a dynamic sales professional with in-depth knowledge of farming equipment and the ability to build strong relationships with customers. 

Key Responsibilities:

1. Sales and Customer Engagement:
• Engage with farmers and other end-users in the agricultural sector to identify their equipment needs.
• Present and demonstrate farming equipment, explaining the features, benefits, and operational capabilities.
• Provide customized solutions based on the customer’s specific farming operations and machinery requirements.
• Negotiate and close sales deals to meet or exceed monthly sales targets.
2. Lead Generation and Market Development:
• Proactively generate new leads and develop a strong sales pipeline by visiting farms, attending agricultural events, and leveraging the company’s existing customer base.
• Follow up on sales leads provided by the Spares Counter Sales Representative and workshop team.
• Identify opportunities for upselling and cross-selling related equipment or services.
• Provide Leads to Spares and Workshop: Identify opportunities for the spares and workshop teams during customer visits or sales discussions. Examples include potential maintenance work, part replacements, or after-sales service needs. Ensure that such leads are shared with the appropriate team members for follow-up.
• Build long-term relationships with customers to encourage repeat business and referrals.
3. Product Knowledge and Technical Expertise:
• Maintain comprehensive knowledge of Orchard Agri’s full range of agricultural equipment, including tractors, harvesters, sprayers, pruners, cultivators, mowers, motorcycles and other machinery.
• Keep up to date with the latest industry trends, new technologies, and competitor products.
• Attend training sessions and equipment demonstrations to stay informed on product features and updates.
4. Customer Support and After-Sales Service:
• Provide customers with guidance on the operation, maintenance, and servicing of purchased equipment.
• Coordinate with the workshop and service teams to ensure timely delivery, setup, and any required after-sales support.
• Address customer concerns and resolve issues related to equipment performance, warranties, or service requirements.
5. Sales Reporting and Administration:
• Maintain accurate records of sales activities, customer interactions, and market feedback.
• Prepare regular sales reports and updates for the Sales Manager, including forecasts and performance metrics.
• Collaborate with internal teams to ensure customer orders are processed efficiently and equipment is delivered as promised.

Key Skills and Competencies:

• Sales Skills: Proven track record in meeting or exceeding sales targets, with the ability to close high-value deals.
• Customer Focus: Strong customer relationship management skills, with the ability to engage effectively with farmers and other end-users.
• Product Knowledge: Deep understanding of agricultural equipment and its application in various farming operations.
• Technical Aptitude: Ability to learn and explain the technical aspects of farming machinery.
• Communication and Negotiation: Excellent verbal and written communication skills, with the ability to negotiate effectively.
• Self-Motivation: Driven and proactive in pursuing new business opportunities and managing multiple sales tasks.

Qualifications and Experience:

• Experience: Minimum of 3 years of experience in agricultural equipment sales, or related sales experience in the farming or heavy machinery industry.
• Education: High school diploma or equivalent required; further qualifications in sales, agriculture, or mechanical engineering would be an advantage.
• Industry Knowledge: Familiarity with the agricultural sector and the specific equipment needs of fruit, nut, grape, berry, and citrus farmers in the Western Cape region.
• License: A valid driver’s license is essential, as the role will require regular travel to farming operations and customer sites.

Working Conditions:

• Full-time position based in Worcester, Western Cape.
• Requires frequent travel to farms and other customer sites within the region.
• Some weekend and after-hours work may be required to accommodate customer schedules and events.