Sales & Tasting Room Manager

We are a dynamic and growing wine farm seeking an experienced Sales & Tasting Room Manager to lead our tasting room operations and drive local, trade, and international sales.

This role is ideal for a motivated wine professional with strong leadership skills, commercial awareness, and a passion for representing premium wines in both domestic and global markets.

Key Responsibilities

• Manage the day-to-day operations of the tasting room, delivering exceptional guest experiences

• Lead, train, and motivate tasting room staff to achieve sales and service targets

• Drive direct-to-consumer sales through tastings, events, and on-site experiences

• Develop and manage relationships with local and international trade clients, including distributors, agents, restaurants, and retailers

• Manage international sales communication, orders, and follow-ups

• Represent the brand professionally to visitors, trade partners, and at selected industry events

• Monitor sales performance, stock levels, and reporting

• Work closely with ownership and management to develop sales strategies and identify growth opportunities

Requirements

• Proven experience in wine sales, hospitality management, or a related role

• Strong knowledge of wine and the wine industry

• Demonstrated experience selling to trade clients and managing international accounts

• Excellent communication, presentation, and negotiation skills

• Strong networking and relationship-building skills, with the ability to drive sales quickly and efficiently

• Leadership experience with the ability to manage and inspire a team

• Highly organized, target-driven, and customer-focused

• Valid driver’s license and own reliable vehicle

• Willingness to work weekends and peak tourism periods

• International sales experience and additional languages are an advantage

What We Offer

• The opportunity to represent a respected and growing wine brand

• A hands-on role with responsibility and autonomy

• Competitive salary with performance-based incentives

• A beautiful working environment on a wine farm

• Opportunities for long-term growth within the business

To Apply

Please send your CV and a brief cover letter outlining your relevant experience to info@paserene.co.za.  

We look forward to welcoming a passionate and driven sales professional to our team.